Comments on: Episode #18 – More Apprentice Nitwits, How to Get Customers to Notice You, A Handy Online Research / Survey Tool, and a BIG Marketing Lesson from Excedrin, the Headache Tablet Brand. http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/ Small business and self employed marketing,advertising,sales,and customer service advice. Fri, 12 Mar 2010 17:12:48 -0700 http://wordpress.org/?v=2.9 hourly 1 By: John http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-481 John Tue, 09 Sep 2008 03:25:33 +0000 http://helpmybusiness.com/?p=57#comment-481 Here's an idea. Why not design all greeting cards with a place on the back of the card to place a stamp and a thank you note so the person who received the card can just return the card's back flap as a postcard thanking the giver of the card/gift. Of course this will only work if the card has a paper insert (this means the back inside flap can now have thank you information printed on it. Here’s an idea. Why not design all greeting cards with a place on the back of the card to place a stamp and a thank you note so the person who received the card can just return the card’s back flap as a postcard thanking the giver of the card/gift. Of course this will only work if the card has a paper insert (this means the back inside flap can now have thank you information printed on it.

]]> By: Enrique http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-400 Enrique Mon, 25 Aug 2008 05:58:24 +0000 http://helpmybusiness.com/?p=57#comment-400 Great Show Buddy! Coming back again! Great Show Buddy! Coming back again!

]]> By: christina http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-398 christina Sun, 24 Aug 2008 17:49:21 +0000 http://helpmybusiness.com/?p=57#comment-398 Andrew loved the show. My first time seeing it but will tune in from now on. Very interesting =) Andrew loved the show. My first time seeing it but will tune in from now on. Very interesting =)

]]> By: Franck James http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-393 Franck James Sun, 24 Aug 2008 03:07:04 +0000 http://helpmybusiness.com/?p=57#comment-393 I love your show Andrew ! Smart & Funny I've been hooked since the first episode Moreover, your English accent is the best to clearly understand this language. // Thank you from Brittany, France I love your show Andrew ! Smart & Funny

I’ve been hooked since the first episode

Moreover, your English accent is the best to clearly understand this language.

// Thank you from Brittany, France

]]> By: Craig Dewe http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-392 Craig Dewe Sun, 24 Aug 2008 02:03:05 +0000 http://helpmybusiness.com/?p=57#comment-392 Loved the greeting card part...makes me want to watch the uk apprentice and have a good laugh! My card idea would be "I love you even though it's not Valentine's Day" Loved the greeting card part…makes me want to watch the uk apprentice and have a good laugh!

My card idea would be “I love you even though it’s not Valentine’s Day”

]]> By: Navnit http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-382 Navnit Thu, 21 Aug 2008 14:01:45 +0000 http://helpmybusiness.com/?p=57#comment-382 Andrew... u r gem good show...well i liked ur skills and knowledge i woud like to watch old as well as new vedios Andrew… u r gem good show…well i liked ur skills and knowledge i woud like to watch old as well as new vedios

]]> By: Andrew Lock http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-381 Andrew Lock Thu, 21 Aug 2008 04:51:04 +0000 http://helpmybusiness.com/?p=57#comment-381 Dr Scott, No need to apologize for being passionate, I love it! Glad you benefitted from the show. Andrew Dr Scott,

No need to apologize for being passionate, I love it! Glad you benefitted from the show.

Andrew

]]> By: Dr. Scott http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-380 Dr. Scott Thu, 21 Aug 2008 04:30:47 +0000 http://helpmybusiness.com/?p=57#comment-380 Wow, very interesting repositioning commentary. I sell nutritional supplements as a, well, financial supplement to my primary business. Many of these supplements have multiple benefits, and writing a targeted article in our newsletter would help highlight the benefits of said supplement. Next newsletter: same supplement, new benefits with a new target in mind. Hmm. I like it. And as a side note, I love Lisa's point about the underlying problem - I see TONS of people who have had headaches for weeks and sometimes months, and there is almost always a misalignment of the neck that is causing an imbalance, leading to the headache. There is a great deal of research out there now showing that even headaches once-thought to be caused by sinus issues can be attributed to cervicogenic pain (pain originating from the neck). These headaches respond amazingly to chiropractic! Sorry for the digression - I get passionate! THANKS ANDREW! Dr. Scott www.hilltopwellness.com Wow, very interesting repositioning commentary. I sell nutritional supplements as a, well, financial supplement to my primary business. Many of these supplements have multiple benefits, and writing a targeted article in our newsletter would help highlight the benefits of said supplement. Next newsletter: same supplement, new benefits with a new target in mind. Hmm. I like it.

And as a side note, I love Lisa’s point about the underlying problem – I see TONS of people who have had headaches for weeks and sometimes months, and there is almost always a misalignment of the neck that is causing an imbalance, leading to the headache. There is a great deal of research out there now showing that even headaches once-thought to be caused by sinus issues can be attributed to cervicogenic pain (pain originating from the neck). These headaches respond amazingly to chiropractic! Sorry for the digression – I get passionate!

THANKS ANDREW!

Dr. Scott
http://www.hilltopwellness.com

]]> By: Andrew Lock http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-379 Andrew Lock Thu, 21 Aug 2008 04:15:35 +0000 http://helpmybusiness.com/?p=57#comment-379 GREAT ideas for cards everyone. Lisa, I've never seen 'Chances', sounds great! How about William Hung's spin-off album from American Idol?! Andrew P.S. I'm not qualified to give health advice, so I don't comment on that, my role is to share marketing lessons. GREAT ideas for cards everyone.

Lisa, I’ve never seen ‘Chances’, sounds great! How about William Hung’s spin-off album from American Idol?!

Andrew

P.S. I’m not qualified to give health advice, so I don’t comment on that, my role is to share marketing lessons.

]]> By: Lisa - The Survey Queen http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-378 Lisa - The Survey Queen Wed, 20 Aug 2008 18:16:29 +0000 http://helpmybusiness.com/?p=57#comment-378 Hi Andrew, I'll say this again - The Apprentice UK - and even more so the USA version, are not made to show us how entrepreneurial some people are. They are there to make the contestants look stupid - which they succeed in, and for fun! Love your Dr.Phil modified book cover/title. We know about things and products that are marketed because they are good, or ok - but what about stuff that is beyond bad? The Australian soap "Chances" has been released on special 3-set DVD. It's been voted as one of worst, most ridiculous TV creations ever. Ever watched it, Andrew? More examples of things that are so bad, they market and sell themselves? Note: When you have headaches, there's usually an underlying problem. See an alternative health care practitioner. NOT Excedrin. Lisa http://www.SurveySam.com PS: Still streched. Hi Andrew,

I’ll say this again – The Apprentice UK – and even more so the USA version, are not made to show us how entrepreneurial some people are. They are there to make the contestants look stupid – which they succeed in, and for fun!

Love your Dr.Phil modified book cover/title.

We know about things and products that are marketed because they are good, or ok – but what about stuff that is beyond bad? The Australian soap “Chances” has been released on special 3-set DVD. It’s been voted as one of worst, most ridiculous TV creations ever. Ever watched it, Andrew? More examples of things that are so bad, they market and sell themselves?

Note: When you have headaches, there’s usually an underlying problem. See an alternative health care practitioner. NOT Excedrin.

Lisa
http://www.SurveySam.com

PS: Still streched.

]]> By: Mimi http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-377 Mimi Wed, 20 Aug 2008 16:41:02 +0000 http://helpmybusiness.com/?p=57#comment-377 Andrew - as always a great show! My greeting card would be simply - You've made a Difference in my life. I think it's great to say thank you often, but there are times when a stock thank you card is not really right. I think people who impact us positively should know it if possible - what better way than to send or give a card? It doesn't have to be heavy - but for example as I close my business I have had many people tell me that I will be missed - and I feel the same. I will write out cards to suppliers and even the mailman to let them know that they made a difference in my life as well! Thanks and by the way, Andrew, your work has really been an inspiration for me. Even though the current business isn't going to make it - I will continue to watch and learn! Mimi Andrew – as always a great show! My greeting card would be simply – You’ve made a Difference in my life. I think it’s great to say thank you often, but there are times when a stock thank you card is not really right.

I think people who impact us positively should know it if possible – what better way than to send or give a card? It doesn’t have to be heavy – but for example as I close my business I have had many people tell me that I will be missed – and I feel the same. I will write out cards to suppliers and even the mailman to let them know that they made a difference in my life as well! Thanks and by the way, Andrew, your work has really been an inspiration for me. Even though the current business isn’t going to make it – I will continue to watch and learn! Mimi

]]> By: Jean Welles http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-376 Jean Welles Wed, 20 Aug 2008 15:20:16 +0000 http://helpmybusiness.com/?p=57#comment-376 Thanks Andrew! Enjoyed your show and also your pick of shirt today! 'Made in England'... very cute. Thanks Andrew! Enjoyed your show and also your pick of shirt today! ‘Made in England’… very cute.

]]> By: Ken Walker http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-375 Ken Walker Wed, 20 Aug 2008 12:58:44 +0000 http://helpmybusiness.com/?p=57#comment-375 Hey, I like the idea of rebranding for a particular crowd. That gives me an idea for some of my training... Ken Walker <a href="http://www.walkerstudiopro.com" rel="nofollow">www.WalkerStudioPro.com</a> Hey, I like the idea of rebranding for a particular crowd. That gives me an idea for some of my training…

Ken Walker
http://www.WalkerStudioPro.com

]]> By: ** Neil Shearing ** http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-374 ** Neil Shearing ** Wed, 20 Aug 2008 12:53:39 +0000 http://helpmybusiness.com/?p=57#comment-374 Hey Andrew, great show. The Apprentice in Britain is like watching a biz-based disaster each week... which is why people watch. :) I'd create a "be my guru" greeting card... for sending to your favourite guru in the hopes of striking up a relationship. :) Neil. <a href="http://www.neilshearing.com" rel="nofollow">NeilShearing</a> Hey Andrew, great show. The Apprentice in Britain is like watching a biz-based disaster each week… which is why people watch. :)

I’d create a “be my guru” greeting card… for sending to your favourite guru in the hopes of striking up a relationship. :)

Neil.
NeilShearing

]]> By: Gregg http://helpmybusiness.com/2008/08/episode-18-more-apprentice-nitwits-how-to-get-customers-to-notice-you-a-handy-online-research-survey-tool-and-a-big-marketing-lesson-from-excedrin-the-headache-tablet-brand/comment-page-1/#comment-373 Gregg Wed, 20 Aug 2008 05:32:58 +0000 http://helpmybusiness.com/?p=57#comment-373 Great Episode as always! That greeting card skit was hilarious. Though I'm not the most creative and have politics on the mind, I think some Obama and McCain greeting cards offering some humor might brighten the politically driven individuals day. Could be used for voter registration awareness too. Great Episode as always! That greeting card skit was hilarious. Though I’m not the most creative and have politics on the mind, I think some Obama and McCain greeting cards offering some humor might brighten the politically driven individuals day. Could be used for voter registration awareness too.

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