Episode #16 - How to Cope with Rising Gas/Petrol Prices, Marketing a Health Business & a BIG Marketing Lesson from Google.
August 5, 2008New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #16 - Ever spiraling gas / petrol prices seem to be the hot topic of the moment, and I show some creative ways that people have come up with to cope. I also present some practical ideas of my own.
The viewer question comes from a guy in the health niche who believes that he doesn’t have any competition. I explain why he has LOTS of competition, and what to do about it. Apply the principle to YOUR business.
Finally, the BIG marketing lesson comes from Google, a company that needs no introduction. It’s interesting to look at what Google did when they brought their search engine to the marketplace because it was a VERY crowded market, yet they managed to dominate, even obliterate their competition - I’ll explain exactly what they did.
I’m delighted to announce the winners of the Magical Marketing E xperience adventure in Walt Disney World, Orlando, Florida on August 19th - 21st, 2008. The winners (and their videos) are:
Louie Bernstein - Video
Pete Genot - Video
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Resources and websites mentioned in this episode:
Internet Download Manager (download files 5 times faster)
Body Composition (viewer question)
Regards,
August 7th, 2008 at 3:21 am
Great episode, Andrew.
Google also gained momentum by indexing new pages quicker than other engines… they became the webmaster’s favourite, taking over from Infoseek. Of course, the simple interface was a brilliant idea and probably helped them the most.
Neil.
http://www.NeilShearing.com/
August 7th, 2008 at 3:50 am
Another great episode Andrew. Love the analysis of the home page and the timely reminder to stay focused on the solutions not features.
Keep them coming!
Brendan
What Else Is Possible?
August 7th, 2008 at 6:56 am
Hey Andrew,
Just wanted to let you know that I really enjoyed your July issue of Microwave Marketing…
Great episode of “Help! My Business Sucks!” today!
~Brett
http://www.FreeTrafficBigProfits.com
August 7th, 2008 at 7:34 am
Great tips! I now feel inspired to do some Photoshoping.
Until next time,
Ken
August 7th, 2008 at 8:09 am
Another great episode. Wanted to let you know though that the link for the download manager is directed elsewhere.
August 7th, 2008 at 9:58 pm
Andrew, I really liked this weeks episode. You gave some really great business and marketing advice. Thanks for passing on your knowledge! Good Luck!
August 9th, 2008 at 12:07 pm
Andrew - right on brother, thanks for addressing a Q from the health field
I am psyched to see you at ryan’s boot camp!
–Z–
August 12th, 2008 at 7:28 am
Andrew,
Another great show, especially about the 5x download manager. That will definately save time. Looking forward to next week’s episode on the $4.99 commerical.
Pat
http://www.cashfreedomsecrets.net