Episode #14 - Learning from a Cereal Box, Disney Magical Marketing Experience Competition, How to Bypass Website Logins, and Marketing lessons from Tiffany Jewelers (the egg blue box)
July 22, 2008New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #14 - I was recently in England and spotted a cereal box in a supermarket that stood out from the crowd - I’ll explain why on the video. It’s a great unconventional marketing lesson in how to get noticed in a crowded marketplace (think how many cereal products there are).
The viewer question this week relates to expanding a massage therapy business for increased profitability. I think you’ll find my answer interesting because you can apply the principles to many different service industries.
I love Nifty Clicks, don’t you? Let’s talk about this week’s gem. If you hate having to register on a website before you can gain access to the ‘free’ content, this one’s for you. It’s called BugMeNot, and it’s simply a site that contains logins for lots of popular sites - just search for the site you want to gain access to, and chances are you’ll find a login. Don’t misuse this site - there are logins for sites where you should be paying to gain access. I don’t endorse that.
The big marketing lesson comes from Tiffany’s the jewelry company. Their famous blue boxes have become synoymous with Tiffany’s, and they say ‘quality, luxury, and exclusivity.’ I explain how you can improve your packaging to make a better first (and lasting) impression. Packaging is VERY important, and most people overlook it, or treat it as an after thought.
I made an invitation in this episode for 2 people to join me on a magical marketing experience adventure in Walt Disney World, Orlando, Florida on August 19th - 21st, 2008. This is a sold-out experience, but you have the opportunity to win a place by submitting a video to YouTube. Simply record 30 to 60 seconds of yourself letting me know what you like best about this show, or even better, how it’s helped your business directly.
Post the video to YouTube (it’s very easy), copy the URL of the video page, and send it to me at: comp@helpmybusiness.com.
Resources and websites mentioned in this episode:
BugMeNot (bypass registration on websites)
Marketing to the Affluent Book (Dan Kennedy)
Gravitational Marketing (Jimmy and Travis website)
Tiffany’s (jewelry company)
Fast-Pack (mettalic mailers)
Regards,
July 23rd, 2008 at 8:58 am
Hey Andrew,
I agree that unconventional marketing can help you stand out from everything else.
I also like what you mentioned about giving your customers “an experience”.
This really helps boost value.
Have a great week!
~Brett
http://www.FreeTrafficBigProfits.com
July 23rd, 2008 at 9:53 am
Andrew,
Thanks for the webinar. Appreciate the information particularly about how to package and become visible.
Keep well,
Beckett
http://www.motiliti.com
July 24th, 2008 at 5:25 am
Andrew,
Many thanks for another great show. Yes, that cereal box really does stand out. And it’s VERY expensive. Too bad about preservatives they use in dried fruit in some of their products.
I have been using BugMeNot occasionally. Great idea, but some of it is outdated and a lot of user data is not working.
More UK resources, please!
Looking forward to next week,
Lisa
http://www.SurveySam.com
July 24th, 2008 at 9:12 pm
Andrew, great show, as usual. The bit about working to create an ‘experience’ with the massage therapist was very interesting, as I am in a similar field and have been working toward that same idea, albeit subconsciously. The environment plays a key role in that endeavor - elegant music, a pleasing aroma, inviting and calming colors….it’s important that one makes sure that even the simplest things (pens, furniture, and computer monitors) match throughout the office and are working for you to create a ‘flow.’ Mismatched items, even if they are in different rooms, can cause a subconscious ‘chaos’-type mentality. Put some time and thought into the tiniest details to create an environment people want to come back to…even if they don’t know why. You know, the whole “experience” mentality.
My wife has been working on teaching me that lesson for the last 2 years and I’m finally listening…and noticing a pleasant surprise from the reactions of our patients.
Also, I really enjoyed the section about the packaging and I appreciate your sharing of the supplies you use.
Even though you gave me some great information to think about and keep me busy, I am still very much looking forward to next week’s episode! Have a great week.
Dr. Scott
http://www.hilltopwellness.com
July 26th, 2008 at 11:25 am
Love your show, Andrew… and am now following you on Twitter.
Although, personally I can’t stand the silly “smushy” marketing on cereal boxes. :p
Neil
http://www.NeilShearing.com
July 27th, 2008 at 10:28 pm
Andrew. this was my first time watching your show and I did not regret it. You provided some great information that I think will be great as I look to the web to advertise and grow my business.