Episode #9 - Unconventional Marketing for Boring Businesses, Marketing Lessons from Cirque du Soleil, 1 Click Web Graphics, and How to Create an Experience for Your Customers
June 17, 2008New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #9 - In this episode, I share some fascinating marketing lessons from Cirque Du Soleil, a resource for stunning quality one-click web graphics, unconventional ideas for boring businesses, and from our recent trip to Italy - how to create an experience for your customers.
Don’t be afraid to challenge industry ‘norms’ in your business. The lesson from Cirque du Soleil is a powerful one because they experienced phenomenal growth as circuses continued to decline.
Resources and websites mentioned in this episode:
Regards,
June 17th, 2008 at 10:13 pm
This guy has many valid points. Customer service (or as he was calling it “marketing” is the key to retaining customers. Many businesses seem to have forgotten this fact.
June 17th, 2008 at 10:45 pm
After viewing my first episode (#9) I couldn’t access the nifty green thing that would allow me to link to facebook, etc. The empty black screen remained in the way.
June 18th, 2008 at 2:25 am
Andrew, once again you have provided a wealth of information as it relates to marketing. I love the customer service aspect as I agree with Ray it has been forgotten in so many businesses. I have to agree that Cirque has definitely set themselves apart, I love their shows and have seen many of them because of the “over the top” production and stages. Keep up the great work!
June 18th, 2008 at 6:25 am
I want the name of the doctor he is going to. He must be getting some very good prescriptions. Life is too short to remain calm. Take a chance step over the edge and realize you can and will be sucsessful if you believe.
June 18th, 2008 at 7:30 am
Hey Andrew,
Thanks for delivering such awesome content week after week!
I really like the CoverAction Pro resource, looks like a super quick and easy way to build 3D ebook and CD covers.
Can’t wait till next week
~Brett
http://www.FreeTrafficBigProfits.com
June 18th, 2008 at 8:37 am
This is a very unique show. I have never herd of it before and will keep looking for more.
June 18th, 2008 at 9:12 am
Andrew,
Absolutely LOVE the show. I always learn something immediately applicable to my biz.
But when I click the Share This it gets hidden behind the Viddler video.
June 18th, 2008 at 9:46 am
Hey there Andrew great stuff as always. I love that though that marketing is in the way customer service is delivered. It’s marketing for future business! If everyone sees that then they will not only make the quick sale but have a high return rate of business. Thanks for the reminder on that.
Oh and thanks again for speaking with our group! It was awesome and really added value to what we do over here
Thanks!
June 18th, 2008 at 10:02 am
Indeed how customer service has been forgotten. And it’s the really small things that matter too. For example, just the other day, I was trying to track down a special USB cable. This one Wal-known Mart (if you catch my drift) didn’t have it in store. The attendant said they only offer it on-line. I was bummed and said something like “Aww, man, that was a wasted drive.” Instead of sympathizing (I wasn’t angry, just bummed), she says, “Oh well.” Makes you want to head back there in a hurry, eh?
June 18th, 2008 at 11:09 am
Thanks for the helpful advice. It fits for even my little old website.
June 18th, 2008 at 1:18 pm
Thanks Andrew - great show.
Many thanks!
Lisa
June 18th, 2008 at 7:33 pm
Thanks for the great advice. Some great stuff in that video - I appreciate it!
June 18th, 2008 at 7:37 pm
Thanks for the heads up about the share this button - we’ll get that fixed.
June 19th, 2008 at 5:06 am
Hi Andrew,
love to watch your show- short and deep.
Great t-shirt- again this time. Do you sell them with autogram?
Greetings from good old Germany
Heidi
June 19th, 2008 at 6:08 pm
I found this video and thought it was intended to be a comedy. While it IS funny (the lemmings on the t-shirt, “this is what she dood,” and others), it is also a good insight into beginning to think creatively about marketing. I will certainly check out other of these videos. Thanks!
June 20th, 2008 at 8:33 pm
Andrew - you never fail to provide the most useful resources, and in 10 minutes at that.
I hope you’re well and enjoying the ebay conference.
Regards
Nathan
June 22nd, 2008 at 8:49 pm
I actually found the information very insightful. The theme of Marketing is Everything is unique. I certianly do feel that I can use several of the examples given in my own business - insurance. I will bookmark this site for a weekly review.
June 23rd, 2008 at 5:53 am
Cleaver presentation. Basic information that we should know but need to be reminded of in this creative video. I look forward to more.
June 23rd, 2008 at 5:37 pm
This had some very informative information. I learned some things I didn’t know about marketing. I especially liked the idea of the plumber. The presenter was quite entertaining.
June 23rd, 2008 at 8:18 pm
This was very informative. I really liked the use of current ads to emphasize important points.
June 24th, 2008 at 10:09 am
Andrew Lock brings common sense to marketing. Imagining everything you do as marketing makes one more aware of the impact even small actions can have.
June 24th, 2008 at 9:07 pm
Andrew sounds like you also read Blue Ocean Strategy.
June 24th, 2008 at 9:28 pm
great tips! I love the points about being unconvential yet remembering the small things you can do that go a long way.
June 25th, 2008 at 9:31 am
Your wisdom on marketing is light years ahead of others I have read and viewed. Thanks for sharing you knowledge and doing it in an entertaining way…Makes learning and listening more fun!!!!
June 29th, 2008 at 3:06 am
I love this show. It is entertaining and packed with useful info not found elsewhere on the web. Keep up the great work.