#166: Izze Saga, Self Publishing a Book, and a BIG Marketing Lesson from James Bond 007.January 24, 2013
Episode #166 – Izze Saga, Self Publishing a Book, and a BIG Marketing Lesson from James Bond 007.
Marketing Related Websites and Resources for your benefit:
Out Front and Zig Zag Book Combo Deal (normally $40 plus shipping, you get both for $25 inc shipping)
GotoWebinar (Get the trial here)
Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)
Other Useful Resources for Small Business Marketing:
NiftyClicks (Discover the very latest web tools and resources)
Ask a Question (about small business marketing – you could be featured on the show)
LeapZone Strategies (Isabelle Mercier’s branding tips)
Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.
The Izze video I took with my iPhone went viral on YouTube (did you see it?) Finally I received a report back from Pepsi, who own Izze, and they acknowledged that a tiny airhole in the can caused the contents to go mouldy. Ewww, nasty. Well, we finally got to the bottom of what the nasty substance was in the Izze can.
Our viewer question in this episode is all about whether to self-publish a book, or go the traditional route of seeking an arrangement with a publisher. Have you been down that road? If so, share your experience below.
I have a nifty click resource for you to help you find in stock tech items, it was handy when I recently needed to get a new iMac.
The BIG marketing lesson is from James Bond 007. The most recent movie, Skyfall is awesome, did you see it? And the marketers promoting the movie did a masterful job (how’s that for alliteration)? I’ll discuss it with you at the end of this episode.
Thank you to Isabelle Mercier for her fine information about branding your business.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.
Enjoy the show!
Having trouble viewing this week’s episode? Try the QuickTime version.
Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to firstname.lastname@example.org), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.