#166: Izze Saga, Self Publishing a Book, and a BIG Marketing Lesson from James Bond 007.

Episode #166 – Izze Saga, Self Publishing a Book, and a BIG Marketing Lesson from James Bond 007.

Marketing Related Websites and Resources for your benefit:

Out Front and Zig Zag Book Combo Deal (normally $40 plus shipping, you get both for $25 inc shipping) 

GotoWebinar (Get the trial here)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

The Izze video I took with my iPhone went viral on YouTube (did you see it?)  Finally I received a report back from Pepsi, who own Izze, and they acknowledged that a tiny airhole in the can caused the contents to go mouldy.  Ewww, nasty.  Well, we finally got to the bottom of what the nasty substance was in the Izze can.

Our viewer question in this episode is all about whether to self-publish a book, or go the traditional route of seeking an arrangement with a publisher.  Have you been down that road?  If so, share your experience below.

I have a nifty click resource for you to help you find in stock tech items, it was handy when I recently needed to get a new iMac.

The BIG marketing lesson is from James Bond 007.  The most recent movie, Skyfall is awesome, did you see it?  And the marketers promoting the movie did a masterful job (how’s that for alliteration)?  I’ll discuss it with you at the end of this episode.

Thank you to Isabelle Mercier for her fine information about branding your business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

37 Responses

  1. I self-published through Lighting Source and the benefit to that was not only was it easy to get it up on Amazon but unlike Amazons self-publishing service (createspace), my book can be also ordered through almost any bookstore in North America.

  2. Andrew Lock says:

    Hi Andrew

    How are the fees structured with Lightning Source – is it a commission, or an up front setup fee?

    Regards

    Andrew

  3. Andrew, I have had a terrible experience with Strategic Book Publishing, on my book HOW TO MARKET YOUR CRAP WHEN THE ECONOMY IS IN THE TOILET, and I recommend they be avoided like the plague. They are an on-demand publisher, not a vanity press. I had marketing ideas but they said they wouldn’t listen to them until the book was ready to go to press. Then, when it was, they said they couldn’t incorporate my ideas because the book was already ready to go to press. They have been unresponsive and uncooperative. They charge for every little thing. That would be okay, if the things they do for you are excellent, but they are pedestrian at best, sophomoric at worst. On the other hand, I have self-published THE DELTA INITIATIVE and the audio version of MARKET YOUR CRAP, and as you point out, more control and more money. A much better route, I believe, for authors who want to generate some real revenue for their efforts.

  4. Thanks for the heads up Jim, sorry to hear about your bad experience with Strategic Book Publishing.

    Regards

    Andrew

  5. Andrew, If I’m remembering correctly set-up was only around $150 and the POD cost for my book is around $3.50 ea. Amazon takes their cut, LS takes their cut and then sends me a check for the difference. Also I should add that Lightning Source is owned by one of the largest book distributors in the world. But with all that being said I think Createspace is more user friendly and probably a better choice for a first time self-publisher.

  6. Andrew,

    Awesome content as always. Congratulations on the new book!

    Brian

  7. Hi Andrew, really like your shows. Every time I think, do I have time, every time I am glad I watched. Do you also provide online or ofline trainings for video marketing. I believe you mentioned something like that in your show regarding the audience for this episode.

    Best wishes, Rik

  8. Andrew Lock says:

    Andrew,
    Thanks for sharing about lightning source.

    Rik,
    From time to time i do a live 2 day workshop about webtv and video marketing. I also offer a home study course which you can see at http://www.startyourowntvshow.com

    Regards

    Andrew

  9. I’ve written and self-published 5 books in the last 18 months – all physical, non-digital and 300 pages with each one(a small music-genre niche).

    I sell them direct inside a free membership site that I use as a platform to serve the community, people who the subject matter of the book are directed towards. Each book retails for $40 and each book sells around 500 copies and, most importantly, build a list of active buyers.

    When you publish via the traditional model, the author has little opportunity to build a list and develop a relationship with their buyers. There are many other drawbacks, as well.

    Yes, there’s a lot of work to do yourself with self-publishing but the rewards are long term, significant and, more than likely, will better serve your audience when and if you know who they exactly are.

  10. Andrew Lock says:

    Bruce,

    Congrats on 5 books, that’s great! And the way that you’re using them is ideal!

    Regards

    Andrew

    P.S. we miss you in the group!

  11. hello there and thank you for your information – I have certainly picked up anything new from right here.
    I did however expertise some technical points using this site,
    since I experienced to reload the website a lot of times previous to
    I could get it to load correctly. I had been wondering if
    your hosting is OK? Not that I am complaining,
    but sluggish loading instances times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and could look out
    for a lot more of your respective intriguing content. Ensure that you update this again very soon.

  12. Great stuff, Andrew. Congratulations on your new book!

  13. Hi there just wanted to give you a brief heads up
    and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show the same results.

  14. When on their own, they tend to learn the language of the destination
    visited much faster as there is nothing to distract them.
    In this time, you will be able to see older and more traditional
    buildings on riverside which may not be noticeable from land.
    Countless fairs and festivals and great amalgamation of Aryan and Dravidian culture makes it different from
    other part of India.

  15. Magnificent beat ! I would like to apprentice while you amend your website,
    how can i subscribe for a blog web site?
    The account helped me a acceptable deal. I had been a little bit acquainted
    of this your broadcast provided bright clear concept

    my weblog – Lavada

  16. Wow! After all I got a weblog from where I be capable of really
    get useful information concerning my study and knowledge.

  17. Great beat ! I would like to apprentice whilst you amend your site,
    how can i subscribe for a weblog website? The account aided me a appropriate deal.
    I were a little bit acquainted of this your broadcast offered
    shiny transparent idea

  18. I’m still learning from you, but I’m making my way to the
    top as well. I certainly love reading everything that is posted on your blog.
    Keep the tips coming. I liked it!

  19. Yes! Finally something about solicitors ifa working.

  20. First determine the needs you have and then see exactly what the companies
    you have selected are offering. But make your selection and if you might have any confusion you may
    take advice from the web hosting expert. This company
    offers unlimited disk space, bandwidth, and email.

  21. How can I Proceed to you

  22. Good article! We will be linking to this particularly great article on our website.
    Keep up the good writing.

    Have a look at my webpage http://forum.stageresearch.com

  23. I do not even know how I finished up right here, however I believed this post was great.
    I do not realize who you’re however certainly you are going to a famous blogger if you happen to aren’t already.
    Cheers!

  24. On so many levels, I am more amazed by the “generic commenter” than by the less artful spammer. Why? at least the obvious spammer is more open and honest about their intentions! I know what they are trying to do. The generic spammer is a liar and also a faker! You can probably see that I have very strong opinions toward this group of charlatans Joaquin Covone http://blog.nownews.com/article.php?bid=36308&tid=1861502

  25. Partially complete I know, but what do you think of the 007 theme for my accounting audit website?

  26. I also have my licensed to certify logo on the car as well.

  27. Everyone wants the best deal when it comes to buying a car.
    Many people are unaware of what is required of them if they are going to get that job done.
    Some people even think they got the best deal when they
    actually are mistaken. Consider the following helpful advice when learning more about finding the best deals.

  28. But my business/product IS different. What that means though is that I need to be inspired by their way, and use it to come up with my own creative solution, or tweek their idea to fit my business/product/service, instead of just dismissing it as “but it’s different”. Rather than say “but it’s different, so that won’t work for me”, I need to say “It’s different, so HOW can I make that idea (or something similar) work for my product/service/business?”

  29. I have registered a trademark “licensed to certify” … being an auditor might not get your pants on fire, but it sure helps to have a certificate validating your business!!

  30. Terrific web-site you possess right here.

  31. Hello, everything is going sound here and ofcourse every one is sharing facts, that’s really
    fine, keep up writing.

  32. Good info. Lucky me I recently found your site by chance (stumbleupon).
    I have book marked it for later!

  33. Everyone loves what you guys are up too. Such clever work and exposure!
    Keep up the fantastic works guys I’ve added you guys to my own blogroll.

    aol blog list

  34. I review lots of web logs, although yours reads remarkably well.

    My web-site … aa cars

  35. Today, I went to the beach with my kids. I found a sea shell and gave it to
    my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
    She placed the shell to her ear and screamed. There was
    a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I
    had to tell someone!

  36. It may sound like a mission, but 20 minutes is not a lot if
    you think about it. Looking beautiful doesn’t have to be
    hard on your budget or the environment. A number of would
    say that will sometimes they rarely find time to rinse their hair.

    Feel free to surf to my web site: elite skin care danville

  37. Anxiety and depression is common among hair loss sufferers,
    especially those experiencing total baldness. A study
    published in The Journal of Dermatology revealed that chlorine
    causes discolouration and a change in hair texture.

    These products work the best in younger men who
    have only begun to lose their hair, and
    in those whose androgenetic alopecia is still in the early
    stages where hair is thinning but continuing to grow.

    Here is my web page … Capillus272 Low Level Laser

Leave a Comment

Your comment

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.