#166: Izze Saga, Self Publishing a Book, and a BIG Marketing Lesson from James Bond 007.

By locky|January 24, 2013|HMB Episodes|48 comments

Episode #166 – Izze Saga, Self Publishing a Book, and a BIG Marketing Lesson from James Bond 007.

Marketing Related Websites and Resources for your benefit:

Out Front and Zig Zag Book Combo Deal (normally $40 plus shipping, you get both for $25 inc shipping) 

GotoWebinar (Get the trial here)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

The Izze video I took with my iPhone went viral on YouTube (did you see it?)  Finally I received a report back from Pepsi, who own Izze, and they acknowledged that a tiny airhole in the can caused the contents to go mouldy.  Ewww, nasty.  Well, we finally got to the bottom of what the nasty substance was in the Izze can.

Our viewer question in this episode is all about whether to self-publish a book, or go the traditional route of seeking an arrangement with a publisher.  Have you been down that road?  If so, share your experience below.

I have a nifty click resource for you to help you find in stock tech items, it was handy when I recently needed to get a new iMac.

The BIG marketing lesson is from James Bond 007.  The most recent movie, Skyfall is awesome, did you see it?  And the marketers promoting the movie did a masterful job (how’s that for alliteration)?  I’ll discuss it with you at the end of this episode.

Thank you to Isabelle Mercier for her fine information about branding your business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • http://www.andrewskelly.com Andrew Skelly

    I self-published through Lighting Source and the benefit to that was not only was it easy to get it up on Amazon but unlike Amazons self-publishing service (createspace), my book can be also ordered through almost any bookstore in North America.

  • Andrew Lock

    Hi Andrew

    How are the fees structured with Lightning Source – is it a commission, or an up front setup fee?



  • http://www.marketyourcrap.com Jim Ackerman

    Andrew, I have had a terrible experience with Strategic Book Publishing, on my book HOW TO MARKET YOUR CRAP WHEN THE ECONOMY IS IN THE TOILET, and I recommend they be avoided like the plague. They are an on-demand publisher, not a vanity press. I had marketing ideas but they said they wouldn’t listen to them until the book was ready to go to press. Then, when it was, they said they couldn’t incorporate my ideas because the book was already ready to go to press. They have been unresponsive and uncooperative. They charge for every little thing. That would be okay, if the things they do for you are excellent, but they are pedestrian at best, sophomoric at worst. On the other hand, I have self-published THE DELTA INITIATIVE and the audio version of MARKET YOUR CRAP, and as you point out, more control and more money. A much better route, I believe, for authors who want to generate some real revenue for their efforts.

  • locky

    Thanks for the heads up Jim, sorry to hear about your bad experience with Strategic Book Publishing.



  • http://www.andrewskelly.com Andrew Skelly

    Andrew, If I’m remembering correctly set-up was only around $150 and the POD cost for my book is around $3.50 ea. Amazon takes their cut, LS takes their cut and then sends me a check for the difference. Also I should add that Lightning Source is owned by one of the largest book distributors in the world. But with all that being said I think Createspace is more user friendly and probably a better choice for a first time self-publisher.

  • http://www.InternetIncomeCoach.com Brian T. Edmondson


    Awesome content as always. Congratulations on the new book!


  • http://treatmentfortrichotillomania.com/ Riki

    Hi Andrew, really like your shows. Every time I think, do I have time, every time I am glad I watched. Do you also provide online or ofline trainings for video marketing. I believe you mentioned something like that in your show regarding the audience for this episode.

    Best wishes, Rik

  • Andrew Lock

    Thanks for sharing about lightning source.

    From time to time i do a live 2 day workshop about webtv and video marketing. I also offer a home study course which you can see at http://www.startyourowntvshow.com



  • http://www,popgeekheaven.com Bruce Brodeen

    I’ve written and self-published 5 books in the last 18 months – all physical, non-digital and 300 pages with each one(a small music-genre niche).

    I sell them direct inside a free membership site that I use as a platform to serve the community, people who the subject matter of the book are directed towards. Each book retails for $40 and each book sells around 500 copies and, most importantly, build a list of active buyers.

    When you publish via the traditional model, the author has little opportunity to build a list and develop a relationship with their buyers. There are many other drawbacks, as well.

    Yes, there’s a lot of work to do yourself with self-publishing but the rewards are long term, significant and, more than likely, will better serve your audience when and if you know who they exactly are.

  • Andrew Lock


    Congrats on 5 books, that’s great! And the way that you’re using them is ideal!



    P.S. we miss you in the group!

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