#164: How to Prevent Email Overload, Headsets.com, and a BIG Marketing Lesson from The Dollar Shave Club

By locky|November 4, 2012|HMB Episodes|37 comments

Episode #164 – How to Prevent Email Overload, and a BIG Marketing Lesson from The Dollar Shave Club

Marketing Related Websites and Resources for your benefit:

GotoWebinar Offer (the best way I’ve found to do webinars, 30 day free trial) 

Membergate Member Platform (Get the video training here)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

I just got back from taking my magical marketing mastermind group to Disney World, for a behind the scenes tour, which was awesome.  I was also in New York recently where Luci and I came across a great restaurant that used an app that monitored guests who were waiting for a table.  Have you experienced any innovations at local restaurants?  Share them in the comments below, I’d love to hear from you.

Our viewer question is all about how to get known in a local market.  My key advice is to become a celebrity expert.  But how do you do that?  Watch the episode to find out.

The BIG marketing lesson is all about The Dollar Shave Club.  Have you seen their commercial?  The video has gone viral.  Watch it, and you’ll soon see why.

My thanks as usual to the valuable content provided by Dave Crenshaw and Isabelle Mercier.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • locky

    Remember to share any good experiences you’ve had with a local restaurant, I’d love to hear about them.



  • David

    I’m interested in how to have a link back from your website http://helpmybusiness.com/ to our product website Let me know, please, how can I have this link and how much is it.

  • http://www.timricke.com Timothy Michael Ricke

    Where do we find angry people? During elections, they are many on Facebook.

    Becoming an expert…. Join toastmasters and learn the art of public speaking. What happens to your life is wonder beyond your dreams.


  • http://www.autoschadespot.nl Sylvia

    Thanks for your show Andrew! With I liked in a local restaurant is that the waitress introduces herself and on the receipt was a personal message of her in her handwriting.

  • Danny Shultz

    I always prefer the local mom and pop restaurants for the following reason:

    1. food is more authentic
    2. unbelieveably friendly
    3. complete dedicated service
    4. knows the value of a good exoerience
    5. usually accommodates to your needs


  • http://noneyet Joshua Wilson

    thank you for your help. I appreciate your tips and tricks

  • http://professorielts.com Ian Carter

    I tried to order the Nifty Clicks DVD, but it keeps failing on the “Shipping” option. Is that because I’m in the UK?
    Otherwise, please let me know how I can get hold of a copy.

  • Layla

    I had a great restaurant experience the other day when we went to Universal Studios City Walk’s Bubba Gump Restaurant. Our waiter, Matt, was incredible!!! It was busy, yet he was very attentive and personable. The one thing that stood out was when he came to our table with the Forest Gump trivia. He must have spent several minutes asking tons of questions. He also noticed that there were kids at the table and knew that they didn’t know what he was talking about so he shifted the trivia to Sponge Bob’s trivia once the Forest Gump trivia was over. He was happy, witty and having fun with his job. Best service I have had ever!!! He definitely got a very generous tip :-)

  • http://tweetforsuccess.com Anton

    Hi Andrew,

    I love your tips, they are very helpful and keep me going.

  • http://fred67.com Pete Moring

    Hi Andrew, another great episode of course :-)
    and just a note about GREAT! customer service that makes you want to go back every time:
    I just recently bought some advertising car-door magnet signs from Vistaprint. They arrived promptly (even though I chose the ‘slow’ delivery option) but the delivery agent from Yodell had taken it upon themselves to BEND the signs in half – OOPS!! – nasty crease down the centre couldn’t be got out.

    I E-mailed Vistaprint, not looking for replacements as they were cheap anyway, but just to say that they should put the notice ‘Do Not Bend’ on the packaging so that future customers wouldn’t get the same problem.

    Within the hour they had E-mailed me back, thanking me for letting them know and telling me they were shipping me out two more signs with their compliments. (they arrived in just 2 days)

    Of course, I will now go nowhere else for my printing requirements, and considering that Vistaprint is a BIG player, I was shocked and pleasantly surprised at the personal attention I received. So as Isabelle Mercier said, customer service is absolutely ‘Key’ to future success and a great lesson for all of us :-)

    Cheers – Pete Moring

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  • Andrew Lock

    Thanks for all your comments, very interesting to hear your experiences.


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  • Karen Loader

    Hi Andrew,
    I attendid an MMI in Melbourne Australia Nov 9th -12.
    Your website was recommended, and I am just following up. Look forward to doing a course with you in March as part of my Quantum Leap membership.
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    Hi Karen,

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