#159: The Ritz Carlton Saves the Day, How to Promote a Local Business, Evaluate the Speed of Your Website, and a BIG Marketing Lesson from the Aspen Ski Company

Episode #159 – The Ritz Carlton Saves the Day, How to Promote a Local Business, Evaluate the Speed of Your Website, and a BIG Marketing Lesson from The Aspen Ski Company.

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This episode features a true story about an interaction with a Ritz Carlton resort that’s nothing short of amazing.  Let me know what you think of it.

If you’re a local business, how are you doing with promoting your business locally in the area you live?  It’s not easy, especially in tough economic times.  I’ll share some small business marketing tips with you in this episode. 

How fast is your website?  Do you know how long it takes to load?  If not, you should!  There could easily be things that are slowing it down, that can be fixed.  I’ll share a nifty resource with you so you can understand how it ranks right now.

And finally, a big marketing lesson from The Aspen Ski Company, who offered a ski pass for $25,000.  What could you possibly get for that amount of money?  I’ll tell you, and share with you WHY they did it.  There’s more to it than meets the eye, that’s for sure.  It’s very clever marketing that you can adapt in your own business 

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

45 Responses

  1. Let me know what you think of Chris Hurn’s experience with the Ritz Carlton, and how they handled his son’s temporary loss of “Joshie”.

    Regards

    Andrew

  2. Danyelle says:

    I thought the beginning segment was hard to follow. I appreciated Dave Crenshaw’s question about what are the two things that I like doing most and what minor things am I doing, that aren’t helpful. I also found Isabelle’s info about knowing the top 10 questions that consumers will ask about my product and services and making sure all team members also knew these was very helpful.

  3. guptabhk says:

    its nice .. at first it was hart to follow then its alright..all members will like this and me to..

  4. Angel Mystike says:

    I really like the way that the Ritz Carlton hadled the return of the stuffed animal and loved the little book that they put together with his extended stay. I am a business owner and none of this was new to me. The Ritz Carton went above and beyond their expectations. This gives them an extreme rating and will bring them a lot of new business.

  5. it is really interesting.the show can be really useful.

  6. arulselvi says:

    simply superb and easy way to follow in business for everyone.each and every person gives the details very clearly to understand and to follow them

  7. king maker says:

    i thought it is good video for who are tend to start small business at initial stage…overall is up to my expectation..

  8. Georgy Mathew says:

    Amazing episode !!! It won’t be an exaggeration to say, this is one of the best ones ever. It is needless to say how helpful this episode is for small timers like us especially at these times of unstable economy. It would be rude not to mention The Aspen Ski for the marketing lesson. It was like the cherry on top of the sundae !!! Looking forward to the upcoming episodes.

  9. Keith Lobo says:

    Wow! Great,compact, fast and useful. Even a non business guy like me could benefit from this. The show is very versatile and there’s never a boring moment. Right from the importance of customer support, – wow i wish I could send this video to all businesses here in India. Customer support is pathetic here in India. The Aspen strategy of advertising ws so cool. Also the tips given for employers to brief their employees was also so meaningful. Wish i could get more of thee videos.

  10. Let me know what you think of Chris Hurn’s experience with the Ritz Carlton, and how they handled his son’s temporary loss of “Joshie”.I really like the way that the Ritz Carlton hadled the return of the stuffed animal and loved the little book that they put together with his extended stay. I am a business owner and none of this was new to me. The Ritz Carton went above and beyond their expectations. This gives them an extreme rating and will bring them a lot of new business.

  11. Totally, this video is informative one. The opening and throughout the video move with fun. Its really
    encouraging and motivated to the entrepreneurs like us .

  12. Dillibabu says:

    Its really awesome. Its very much useful to learn how to promote business.

  13. This video is very interesting and handy learning tools for beginner of business.

  14. anto chalissery says:

    this video very much informative.it is very useful for people who are going to start small business. this video gives us a good idea

  15. I find it really important to approach marketing from different angles. Thanks for the inspiration!

  16. nice

  17. muhammed nooh says:

    it is very use show for me and for all who wish to start anew small scale business … i take more care in the initial part of the video because i did not catch anything from video , but not afterwards … he done good job and motivate others

  18. Great show, Andrew! This video was really useful for looking at my own small business and I really appreciate the tips. Subbed :D

  19. Sowdhamani Kamalakannan says:

    This seems to be an awesome video that inspires upcoming entrepreneurs. The way people are been guided in thier business impressed me. This video clip must be watched by all young business minds which will be a great inspiration for them.

  20. The story in the form of cartoon was interesting. The talk about the majority time spent in invaluable matters was informative and makes me think. The question and answer session was also very useful.

  21. wow.its intresting..very good class…you r very brilliant..how many ways to make the buisness fast and reliable..u just told all this a in this short time.
    awesome ..too awesome.

  22. Hariprasath says:

    That was an awesome show.It is very useful to understand the fundamentals of promoting and marketing a new business with ease and comfort.The idea is very helpful for beginners.

  23. I agree completely on the issue with the Ritz-Carlton. That type of thing makes me want to return to companies. That is what makes you stand out as a business and what makes you rise above your competition. Thanks for the video, it turned out very well. This was my first viewing and I enjoyed it!

  24. I’m just getting started in my business and this was very helpful. Thanks for the video!

  25. Prathmesh Kale says:

    Wow! Great,compact, fast and useful. Even a non business guy like me could benefit from this. The show is very versatile and there’s never a boring moment. Right from the importance of customer support, – wow i wish I could send this video to all businesses here in India. Customer support is pathetic here in India. The Aspen strategy of advertising ws so cool. Also the tips given for employers to brief their employees was also so meaningful. Wish i could get more of thee videos.

  26. Very nice marketing video. I especially liked the last part. “get crazy with the marketing”

  27. This video was so helpful and informative! Easy to follow and not at all boring! Thank you very much :)

  28. Anandaraj says:

    Very useful!! i am about to start a buisiness.Really good info to be a successful entrepernur and also importance of customer support Thanks!!

  29. Really good and a helpfull video.It is far more better than what was expected from me is what all i can convey.Must watch for small business owners.Thanks.

  30. This video is really informative and the presentation is very simple and easy to understand. This info is useful to upcoming entrepreneurs and business owners to create value addition to their activity. Thus with the help of these strategies, they will be able to manage their employees more efficiently,deliver better customer satisfaction and improve profitability.

  31. Very useful and interesting video for beginners. Thanks a lot for the helpful information.

  32. Its really interesting and useful show. Thanks for such a video, which encourages upcoming business men. Thanks again.

  33. really a good show to improve our business ideas…through this video got confident to improve my business…first stage of this show is little bit tough then it will become okay…every 1 will be like it me too…

  34. Aravindkumar says:

    thanks for the video. it helps me to promote or develop my local business here. the content in the video is really good. at first it was difficult for me to follow the video but after sometime i could be able to pick up it. really a nice video !!!!!

  35. poongothai says:

    This video is very very useful for business owners and upcoming entrepreneurs and business.The video is very resourceful intend there’s never a boring moment.

  36. sreedevi says:

    It’s a very simple and good narration.I am a housewife but still also it is very easy for me to understand .The tips of using local directories for marketing,to make effective use of time and also to give employers the information that they must know about what they are doing are simply great.really good work

  37. As a mother with a child who loved her cuddly toy as a toddler, I naturally love the Joshie story. A perfect example of going the extra mile and promoting value.

  38. Terrific episode Andrew!

    And the Ritz Carlton story was just PHENOMENAL!

    Really enjoyed watching this episode — keep up the great work — and see you soon.

    Chris

  39. Hey Andrew,
    Great show and it’s going to take me a while to get through ya previous ones but I’m sure it’s worth it.

    I tried both of my sites out on loads.in and first came out at 4.5 sec and 2nd 0.5 so both under 6 secs, so thanks for that tip.

    Im sending a new employee out on his own so the tips about making sure he has the answers to the 10 most commonly asked questions is a good one, simple but true.

    So thanks from good old England.

    Tom

  40. Has Andrew helped you improve your business? Well of course he has. So why not take a minute and retun the favor? He’s been nominated for a Small Business Influencer award…and the voting is open now through August 5th. You can vote DAILY…more than once even if you have a PC and a smartphone. Here’s the link. He’s helped so many of us…let’s give back, shall we?

    http://influencers.smallbiztrends.com/small-business-experts-2012/andrew-lock/

    Vote early and often!

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