#153: More Money Saving Tips, Is Google AdWords Still Good, How to Get Celebrities to Send You a Video Message, and a BIG Marketing Lesson from Tesco

By locky|February 8, 2012|HMB Episodes|96 comments

Episode #153 – More Money Saving Tips, Is Google AdWords Still Good, How to Get Celebrities to Send You a Video Message, and a BIG Marketing Lesson from Tesco

Marketing Related Websites and Resources for your benefit:

SAM Retreat 2012 (Sales, Advertising, and Marketing help for your business)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode begins with some more creative money saving tips which I think you’ll find amusing. Then, I cover the topic Google Adwords, debating whether it’s still valid for business promotion, or not.

Can you imagine celebrities sending YOU a video message?  How is that possible?  Find out, and you’ll also discover
how to use it to benefit your small business.

Finally, we have a big marketing lesson from TESCO, the British based supermarket chain.  They’ve expanded into new
markets with some intriguing, revolutionary, and highly creative strategies that you’ll discover.

This episode of “Help!………..My Business Sucks!” is made possible by SAM, the Sales, Advertising, and Marketing event
taking place in Park City, UT on April 13/14: www.SAMRetreat.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to [email protected]), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • locky

    Enjoy the episode, and let me know what you think about the money saving tips I showed at the start of the episode – which one was your favorite? 😉

    Regards

    Andrew

  • Debbie

    Another brilliant episode, Andrew.

    How clever and innovative of Tesco. They did their homework and it paid off. When I first learned about QR codes, I was so excited about the possibilities, but failed to take action. Watching this is what I needed to actually do something. Thanks!

  • http://www.knowledgeshift.net Nancy Munro

    Great episode espcially the story about Tesco — I work with a lot of mobile applications and trying to get executives to see the possibilities of where mobile is going is sometimes a very slow process. This was a great example.

  • http://www.randycollierphotography.com Randy Collier

    I really enjoyed the TESCO piece…. but I don’t know if you can be any smarter or more creative than the “hold-my-muffler” strap! GENIUS!

    and SAM last year was absolutely amazing!

  • http://nil vibin

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  • Edelwina

    It is my first time watching the not live show since i miss it last night but it great to lol with the money saving tips,feel so good to laugh sometimes.Tesco surely understand where the future is leaning to and put it into action right away. It is a little scary though how fast is the technology cause if you dont open your eyes in a blink then you are left behind but I do agree how great it does if you are a tech savvy and kind of have no choice to go with the flow.

  • http://www.MyMarketingProjectManager.com Elmer Diaz

    Awesome show like always! Love the hilarious money saving tips. I always wonder how can you take the task of grocery shopping into an efficient online model. Now I know, awesome video about Home Plus.

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  • http://www.developinghealthyhabits.com Mark Carroll

    Another excellent episode. I wonder how the guy who moved the steering wheel to the right side actually makes the car go, since the pedals are still on the left! Hmmm…”back to the drawing board.” Or, in this case…”time to open another box of Crayons.”

  • Rizli Ahamedali

    This video is really informative….I feel I have gained knowledge in many areas just within 20 minutes…..The starting of the video itself was a really funny but creative way to save money..I really liked the way iron box can be used as a substitute for kettle,and also the washing machine instead of a ice bucket!!!wow…amazing ideas…..and the creative thinking of TESCO is mind-blowing, the way they adapted to the lifestyle of Koreans is a superb concept..it helps us understand how we should understand the people needs while operating a business.The information provided on QR codes was also really helpful!!!

  • http://strengthinbusiness.com/ Krisz Rokk

    Tesco is amazing. Fantastic idea. I heard of Asda (WalMart in UK) working on similar features but Tesco was faster :)
    I love the fact that they managed to display several facings of one product, something very important when it comes to shopper marketing and category management. QR-codes are definitely the future. I hope Europe will catch up soon.

  • http://www.biha.org.uk Mark Jerram

    Hi Andrew,
    I absolutely loved this week’s show. Had a good laugh about how people try to save money. The steering wheel idea was just crazy!
    With regards to the Tescos idea – that seemed very creative. My wife has been shopping online with Tescos for several years. Showing the virtual products in the subway is I guess a far more interactive (and enjoyable experience) as compared to looking at the same products, in miniature, on a computer monitor!

    One of the lessons to be gleaned from this is how do we make the buying process more fun and engaging for our customers and prospects.

    Thanks again Andrew – a brilliant episode!

    Mark J.
    Bracknell
    UK

  • Andrei Niculas

    The video from Tesco is the most interesting. but also very funny pictures. You have a great sense of humor. Good job. Keep going :)

  • Kriss

    Good show, really enjoyed the cost savings tips, reminds me of my college days! Show had 3 good examples to help your with marketing ideas, especially when to use (or not use) Google adds.

    Fun clip and keep up the good work!

  • Daniel Tolea

    I enjoyed all the great tips and advices given in the video. Mostly I liked Tesco marketing idea for Korea that came like a glove for the country.
    like it

  • http://helpingchildrenthroughdivorce.com Garnet Mierau

    QR Codes – love them!!! Great to see when people are successful at changing their industry standards by starting with the end in mind. Thanks Andrew for another nifty video series!
    Garnet

  • http://Bitly.com/scottshomes Terry S. Smith

    WOW!

    What a GREAT idea on using QR codes.

    Great Job!

  • Eric

    The video subjects are very interested,the part that get my attention was google ads words.This subject was very interesting since many people(including myself,try to earn money with google ads).

  • Brandon Allin

    Another excellent episode. I particularly enjoyed the tips on how to save money, but the whole episode was very informative and very well-articulated. Looking forward to the next episode already!

  • ramkee

    very interesting video. The story of Tesco is really great. A small Idea changed the history of Tesco. Really very very stimulating.

  • http://caricaturesbytony.com Tony Smith

    Great site! I look forward to learning new ways to grow my business. Thanks and keep up the good work!

  • Ajith

    I enjoyed this episode. Now I have new ideas about saving my money. The video from Tesco is the most interesting. Please continue giving more ideas to me in future.

  • aqeel ahmad

    nice video i realy enjoying

  • j sridhar

    the video is really interesting. The google adwords explanation really helped me, which i think is most sorted out these days.. thank you.. this video helped me a lot.

  • NAYAN BAISHYA

    I found the video very useful. The video is really a great help for the people like me who don’t have the basic knowledges in this field. Keep it up!!!

  • Ramakrishna babu yerramsetti

    Great idea, I liked the way business improved in the super market with a smart idea of delivering the goods to the buyer involving latest Technology and interest of the people..

    I really enjoyed it..

  • http://- oana

    ahahhaahahhh the first part is soooo funny….the steering wheel of the car is simply genius 😀 the second part of the video is interesting too, but since i’m still a student, it’s pretty difficult for me to applly all that…anyway, nice show 😉

  • http://subasankar.blogspot.com subathra

    oh, what a great informative video. I like this and nice tips for money saving ideas especially, Tesco is one of the most interesting. Thanks for giving this opportunity.

  • Chris

    Excellent presentation. The tesco move seemed impressive at first, but then I wondered… why not just make it fully online and skip the scan codes from painted products part?

    But then I guess it does have a strong marketing appeal the way it is done.

    Oh, and the car wheel thing really is an accident waiting to happen 😛

  • samaskhan

    it was nice a information.i really enjoy.Thanks for your kind tips

  • http://www.leapzonestrategies.com Isabelle

    Love love love the Tesco evolution. Perfect example of outstanding brand innovation through LISTENING and UNDERSTANDING to your client’s biggest PAIN POINTS.

    Money if often a great catalyst for change and innovation. See, if Tesco did not encounter a profitability problem, that innovation would not have been discovered.

    Thanks for sharing. It’s very inspiring!
    Isabelle 😉

  • LJW

    Nice podcast! Actually very informative and better put together than I thought it would be.

    LJ

  • Dona

    excellent podcast… so educational and impresive. I think this is the best way people to learn how to grown and improve their business. Thanks for sharing this :))

  • http://www.cuijunwei.com Junwei Cui

    AD is necessary even for small business

    I can understand for a business any cost is painful and as a boss you should cut your cost as much as possible. but I still think the AD is necessary, how could you do your business without knowing by your potential customer. Even the ad is not that effective than before, it’s till a powerful way to make others know your existence.

  • pawar S.N.

    It was nice a experience, i really enjoyed. Thanks for the valuable tips about money saving, i learned so many goods things.

  • pawar S.N.

    I enjoyed all the great tips and advices given in the video. Mostly I liked Tesco marketing idea for Korea that came like a glove for the country.
    like it

  • Sundaresan

    Dear Andrew i tips you suggest for saving money is good even if it sound funny it makes a sense in saving money.I like car wiper tip we can see the clear road and we can get free shower , two purpose solved. Keep going .

  • Saravanan Ranganathan

    Hi, I really enjoyed the video. As an Indian, speech is very clear and easily understandable. Washing machine as a bear cooler ans Iron box as a coffee maker are ok…but, automatic baby feeder may not be correct.. Over all useful tips for saving money…interesting and funny…

  • karthik

    hi, andrew..
    i enjoyed to watch this video..really good.
    Money Saving Tips — its an good topic and i learn more.. thanks ….

  • http://www.developinghealthyhabits.com Nick Carroll

    Another great episode! I am going to start using QR codes more and see where I can implement them in my businesses. Thanks again!

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    Hi, I sure am glad I stopped by, but I knew Yanik and Rich wouldn’t steer me wrong. Great content, thanks.

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    My suggestion is to utilize mobile ads as much as you can. You can enter your business phone number as “call to action”. Also, make sure you set your sitelinks. List your business on Google Places and advertise there as well. There is no control over your keywords, but your business will be featured in maps. Learn more about how to become more visible online at Get Listed
    Here are some helpful resources for better online exposure for local businesses:
    David Mihm’s blog
    Mike Blumenthal’s blog
    Andrew Shotland’s blog

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    You really do have a way to stir people’s mind! I could use that washing machine idea for my next part! I won’t have to borrow extra coolers then! LOL WIth regards to adwords, I kinda agree that it’s marketing effect was not as good as before. The more the market know it’s an ad, especially if it does not interest them, the more it won’t be viewed!

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