#150: Marvellous Marketing Lessons from London, for Small Business Owners. Presented by Maverick Marketer Andrew Lock

By locky|December 29, 2011|HMB Episodes|25 comments

Episode #150 – “Marvellous Marketing Lessons from London” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is a special episode featuring small business marketing lessons from my travels in London.  I talk about what companies like Hamley’s Toy shop, Apple Store, H&M, Gordon Ramsay, and many others are doing that you can
‘borrow’ in your small business.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • locky

    Don’t forget to share your favorite marketing lesson that you got from this episode.



  • http://www.FirstPageOf-Google.com FirstPageOf-Google

    I liked the cake wrapper, ghastly is a word that would not be used anywhere else, only posh people speak like that, but I supposed the cakes that they are selling are only for posh people like you Andrew.

  • http://www.AndrewSkelly.com Andrew Skelly

    Hey Andrew,

    The real lesson here is how you turned your holiday videos into an enjoyable and educational show on marketing. Kudos!

  • bernd hubl

    nice to see a traditional episode without boring self-marketing interview !

    keep on going ! happ y new year

  • http://www.betterbusinessgrowthfaster.com AJ

    Your site is always a joy to visit. You continue to bring great content for small business owners.
    I’ll be back for more…..again:-)

  • http://www.creativefitnesscoaching.com Dawn Fritsch

    Hi Andrew, great show :)

    loved the picture of Lucy and Paddington Bear (I have a child hood fondness for the fuzzy guy!)

    Thanks for the reminder yet again to be real , as in the Lemon Cake. Instead of trying to be polished and get “right” and professional my marketing, it will be my uniqueness and off beat way of looking at things that will set me a part from the crowd, and I have to say, will make the whole process of marketing SOOO much more FUN!

  • http://www.ultimatesalesclasses.com Brian

    Hi Andrew
    Loved the show as always!
    Keep it simple – what a great message to reiterate in this time of more and more complexity!
    And yes, it is a phone BOX!
    Brian Mac Guinness

  • chandrasekar

    the place is awesome it just rising the festival mood i really like the drums which is very funny and very nice its really amazing i really like the video i expect more like this

  • equusmaximus

    I liked the free gift idea. Apple’s glass staircases are brilliant to walk on, however I seem to be left with the impression I am paying much more than I need, to support the marketing. On the other hand, Apple does have amazing products and their marketing appeals to my sense of technical aesthetics.

    Did you make it to Fortnam and Mason’s food store? Brilliant!

    By the way, my last paradigm shift was when the phone booths (phone boxes in the UK) raised the price from 10 cents to 20 cents, meaning I had to have a pair of dimes instead of just the one. (nyuk nyuk).

  • GloInSummer

    Andrew Block comes across as very sincere and helpful. He’s the kind of guy who would help someone up from a nasty fall.
    Some of the tips are kind of mundane, but overall content is suitable for all age groups.

  • http://www.leaptv.com Isabelle Mercier

    Thanks for sharing some of the gems from your London trip. Your Pret a Manger segment reminded me of Pop Chips’ Brilliant Referral Campaign…you can learn more about this brilliant idea in Episode #42 at LeapTV.com…check it out, you’ll LOVE it: http://www.leaptv.com/leap-tv/42-effective-marketing-strategy/

  • http://www.estrategiacreativaf.com/ Diseño paginas Web | Luis

    Very good episode to start this new year, happiness and success, great contribution.

  • http://www.biha.org.uk Mark Jerram – Bracknell

    Thanks Andrew, Another brilliant and very entertaining video. I love having fun while I’m learning new stuff! The Pret A Manger feature reminded me of the amusing wording they have on Innocent Smoothie drink cartons here in the UK. E.g. if you turn the carton upside down and look at the underside – it says “stop looking at my bottom”. If you look at the ingredients it gives the usual fruits like apples, strawberries, bananas etc. but it will also mention that one of the ingredients is a beach ball ! This is a brilliant example of a “pattern interupt” used in marketing. Interestingly, Coca Cola have just bought a stake in Innocent, so it will be interesting to see if the quirkyness continues.
    Mark Jerram (Mr Bouncy Castle) Bracknell, UK

  • http://www.hireabox.com.au Gary bexter

    Really interesting , very comprehensive entertaining video Really good video

    Where to get boxes

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