#149: Interview with Isabelle Mercier – Branding, Marketing, and Productivity Tips

By locky|November 29, 2011|HMB Episodes|20 comments

Episode #149 – “Interview with Isabelle Mercier” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

MyLeapTools (online branding resources from Isabelle – use the code: TWOVIP)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Isabelle Mercier is an expert in branding.  In this interview we delve into the common misconceptions about branding and marketing. 

In this interview, which was conducted over Skype, we discuss:

> What is a Brand?

> How Apple Sets an Example with Branding

> Case Study: BMW’s Mini Cooper Branding

> Understanding Your Customers

> Creating the Culture of Your Company

> LeapTV WebTV Show for Branding Tips

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to [email protected]), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • http://www.textitchicago.com Juan Peguero

    Thanks Andrew for this morning interview with Isabelle Mercier and the mentioned of all her great resources such as the Myleap tools.

    Thanks again,


  • http://www.developinghealthyhabits.com Mark Carroll

    Thanks for all the great ideas! I took more notes from this episode than from any other (so far). I will check out MyLeapTools.com. Mark

  • http://www.icahbanjarmasin.com/ Icah Banjarmasin

    I have a little problem. My Brother plays the Bass Guitar and I play the drums. We have loads of microphones to record all of the sound, but we have not come across any FREEWARE which can let us record from all of the microphones at the same time. The minimal microphones we need to use is two.

    Which site could i get it from?
    What is it called?
    Is it FREEWARE?

  • http://artphotosandpaintings.com/ Marsha Thornton

    Thanks for the “enjoy the process” comment – that hit home with me – I sometimes forget to enjoy every minute. Love your program; I always get something new or remember something I’ve lost track of. Thanks Andrew

  • bernd hubl

    boring self-adulation

  • deep

    thank for the all idia…………

  • Srinivasa

    It was good interview and communication

  • Soumya

    As she talked everything from her experience of putting herself into the company, the talk was really very interesting. hope her tool will will help a large group. all the best.

  • Jesus Lopez

    I don´t know what happened to HMBS, but I stopped watching it several months ago… For the first, I don´t, 80 episodes, I was always hungry for more and couldn´t wait a week. Now, I´ve forgot completely to watch the show… May be you should recapture the intensity and simplicity of the first shows… And some of the interviews… are full of common places.

  • http://lightonraw.com Gail Zikri

    Am doing my 28 Day Homework from UIBC & came across this. Loved it – very informative, would like to learn more. Enjoyed Isabelle’s energy! Thank you.

  • bernd hubl

    agree with Jesus Lopez

  • http://www.kickinglizard.com Marc Jordan Paxton

    This was, I believe, your best episode ever! It was very informative and the subject matter was extremely pertinent to me and my business right now! Thank you!

  • http://studiokidsart.com Suzanne

    Wow! interesting comments. I thoroughly enjoyed this topic and the guest. I am going through this right now. She hit the nail on the head about small business. I feel like the small business market is very much overlooked (Apple, are you listening?).
    Also, about the Apple comments… I am not a big fan of the commercials. They are definitely aimed at another generation (wow that makes me sound old). They remind me of the early J Crew catalogs. It was clear they were selling a lifestyle, not just the clothes!
    My loyalty to Apple comes from the incredible experience I get at the store, from the sales people to the geniuses, and from the great products. They are well designed, easy to use and are usually well thought-out. The stores make me feel like I walked into the 22nd century, which is exciting.
    Andrew, I am sure you are moving on in another direction now, your shows are and continue to be full of great information, but are fewer and far between. Talk show on cable? Late night with Andrew Lock? Looking forward to it.

  • http://N/A Frank Sirett

    I asked for the free report, filled in all the forms, clicked all the emails and ended up with nothing more than a video that tried to sell me a course.

    If that is the way you do business, or suggest others do business, You will be going on the blacklist double quick and I will be encouraging others to do exactly the same.

    This smacks of sharp practice, the bait and switch in particular.

    If you want my business, you start by delivering what you promise quickly and with no rigamarole. If I like that, I will consider your other offers. If not, the proverbial snowball has more chance

  • Andrew


    You’re obviously new to this site. I’ve been providing these episodes for free, for years, without any obligation whatsoever. That alone proves that I’m in the business of providing enormous value.

    I can see from our system that you didn’t click on the double-optin email which gets your permission for me to send you further emails.

    I’ve manually sent you the report to your email address now.



  • http://www.leaptv.com Isabelle Mercier

    Thanks everyone for taking the time to share your thoughts and insights from my interview with Andrew. Yes, Branding and Positioning is a very popular subject because it is too often overlooked and small businesses are struggling as a result.

    I have received many questions from viewers via email and would love the opportunity to come back on the show (possibly on a regular basis) to continue to share simple and tangible implementation and How To Strategies…

    Would that be of value to any of you?

    Alternatively, http://www.leaptv.com is filled with branding lessons, tips and strategies to help you build a thriving brand.

    Looking forward to seeing you there!

    Isabelle 😉

    P.S. Thanks Andrew for a great and fun interview.

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