#147: Special Interview with Author Entrepreneur Rich Christiansen – The Zig Zag Principle

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In this economy the small business needs all the help it can get, and thankfully there’s a new resource from Rich Christiansen, prolific successful entrepreneur and author.  Rich has a new book for anyone with an idea or a dream.  It’s called “The Zig Zag Principle”.  If you already have a small business, you’ll find plenty of good advice on how to structure your business in a way that ensures fast and consistent profits.

The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read.

Zig Zagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”

Rich Christiansen has started 33 business. 11 were failures, but 11 grew into multimillion-dollar successes. His experience and passion for business can help you too.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

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Regards,

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74 Responses

  1. What do you think about the Zig Zag principle that Rich explains in this episode? Do you resonate with it in your own business experience?

    Andrew

  2. Zig Zag makes a lot of sense, but I question that I could follow the guidance of someone who thinks that In-And-Out Burgers are his favorite! They taste terrible!!

  3. Thank you for the interview with Rich (I like the first name by the way) it is refreshing that he is not afraid of his failures, as it’s a process towards success.

  4. Denise K Gallia says:

    Very nice interview, one of the better ones. I am an admirer of Sir Richard Branson, so I appreciated the comparison. Will go to the website and use the free tools.

  5. Hi Andrew, This was one of your best interviews so far. I’m glad to see you’re back offering your unique character and insights. Your interaction with people is excellent. I’m looking forward to seeing more of you as in the past.

    Best,
    Ted

  6. Shravan Kumar says:

    This was one of the best interviews i’ve ever seen. The Zig Zag principles is really the awesome book and the way the inteview with was conducted is really mind blowing.

  7. Very good informative interview from Andrew.The Zig Zag Principles has an excellent information for the business.Certainly i will go through the secrets for Marketing Entrepreneurs.This interview tells the effort of Rich.

  8. This is an intresting and very informative interview.wish to take action and make something new in business.

  9. I guess I’ve been zig-zagging. Now to buy what appears to be a great book so I can start doing it correctly!

    Thanks,
    Andrew

  10. Krishnanand Sivaraj says:

    The website is very motivating and encouraging to a businessman during his early days of business. He/she faces a lot of hurdles on the way of his achieving the anticipated targets. Some people even frustrate over a failure. This website offers ideas and suggestions to tackle situations where a businessman finds it difficult to cope with. Experts in the field of business speak out their views out of their experience.

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  12. Richard speaks practical and gives most useful tips. Very useful interview for new and existing entrepreneurs.

  13. Hello Andrews lock sir,

    Really your ZIG ZAG Principle is awesome primciples to maintain the marketing level in the business.Your informations are very good and useful to my business.Your Interview is good interesting and more more informative.This website gives more ideas to do the marketing level in the business.Thank you for this video to watch this Interview.

  14. It was a great interview for new talents in the business world.The ZIG ZAG principle is looking forward for good business and this website is very informative in business point of view.

  15. Very informative interview. The beginning personal questions were odd to me, but I understand the point of them. Maybe different kinds of questions at a different point in the interview. Asking “this or that” questions so early can bring false judgement about the interviewee and not give him a chance to please a large variety of audience.

  16. The interview was really great. Its true that “THE ROAD TO SUCCESS IS NEVER A STRAIGHT LINE”. The Zigzag Principle gives the new way of doing business. It is too informative in business point of view.

  17. Rashanna Etenburn says:

    This video was very interesting to watch. To help one’s business, the owner’s have to have to drive to be successful, so by readin gthe “zig-zag principle” and performing based on this information would be extremely beneficial. I would look into getting this book asap and based on the video, this is mostlikely a book that I would read, study, understand and tell everyone I know about, who owns their own businesses to help their company perform at top notch. I don’t see where one could go wrong. Thanks.

  18. Truthfully interesting however the legitimacy of this might be a little odd to many folks. There are so many books out there and much of this is repetitive…

  19. Michele Walker says:

    Staying with you current job while starting up a new business is great advice. This interview gave some great tips for new entrepreneurs. Also, learning from your failures and not being ashamed of them is not only good advice for business but also for life. Good interview.

  20. This interview gave some valuable and inspiring tips to new entrepreneurs.It was informative too to know about “zig-zag principle”.

  21. Good video, very interesting.
    In these days road to victory is not straight. Take the zig zag one.

  22. Matthew Christiansen says:

    Hey, Rich is my dad! I am the CEO of a team of teenagers, my older brother and I built the business. We have been using Zig Zag and it has made my team super successful. We do fail efficiently, but we like to win more than we like to fail. My team eats sleeps and drinks this stuff and I believe, not because this is my dad but because it works.

  23. Impressive interview. I think these principles can apply to more than just the business aspect of life. We market ourselves in so many different venues. How often need we wear a tutu?

  24. First: Oreos kill Ding Dongs for sure.

    Second: I have been reading this zig zag book as he publishes bits of it on his blog. It’s a great read. Lot’s of stories to keep the attention of folks like me. And lots of advice and examples for newbies too.

  25. its a very motivating and encouraging video for one who connect with the people for the buisness and other trade queries .its a impressive interview because the questions and answers are simply superb

  26. sathyasairam.b says:

    This video was very interesting to watch.This interview gave some great tips for new entrepreneurs. Also, learning from your failures and not being ashamed of them is not only good advice for business but also for life. Good interview. I would look into getting this book asap and based on the video, this is mostlikely a book that I would read, study, understand and tell everyone I know about, who owns their own businesses to help their company perform at top notch.

  27. good interview…thank you!

  28. Zig zag principle is great book.The interview was also very informative and entertaining.The interview was very lively.It is a right book of advice for one who is planning to start a business

  29. Hi Andrew, is the first your video interview I see and I really like! Zig zag principle is a good book, perfect for who want to start a business. Have a good day and thank you for the video.

  30. first let me thank to Mr. Andrew Lock to have a such nice interview. I like this video very well as it provides very useful information to me.

  31. dr manoj kumar says:

    Zig zag principle is great book.The interview was also very informative and entertaining.The interview was very lively.It is a right book of advice for one who is planning to start a busImpressive interview. I think these principles can apply to more than just the business aspect of life. We market ourselves in so many different venues. How often need we wear a tutuiness

  32. dr manoj kumar says:

    This video was very interesting to watch.This interview gave some great tips for new entrepreneurs. Also, learning from your failures and not being ashamed of them is not only good advice for business but also for life. Good interview. I would look into getting this book asap and based on the video, this is mostlikely a book that I would read, study, understand and tell everyone I know about, who owns their own businesses to help their company perform at top notch

  33. nice interview, very good, useful information, nicely structured and quite lively wich made it very interesting. overall a great video

  34. very good interview by andrew. zig zag principles is a very good book. very informative and lively.

  35. sandhya s g says:

    Thank you very much for the new idea called zigzag.The interview was so informative for small business groups.Mr Rich provided excellent informations for all types of entrepreneurs.

  36. interview was so informative and usefull

  37. energetic and lovely interview,it is more valuable

  38. very good experiance.

  39. more reliable

  40. enjoyable and flavourable

  41. unforgottable moment

  42. Rich Christiansen is my dad….. everyone is calling him lively on this thread. He is more than just lively, he is INTENSE, but in a good kind of way. I really believe this stuff he teaches. I have seen it work and my brothers and I and all of the other teens that we hire apply this and live by it. My dad is a good man and cool leader. He is always giving back and supporting people. When he was writing the book, he would lecture for hours and hours on this to me and all my friends. I think he brain washed us into Zig Zag.

  43. Stephan Colbert says:

    Seems like it might be a scam.

  44. Josh Fukagawa says:

    I found this video to be interesting and very informative. I like how in the beginning they did a question and answer portion to help ‘get to know the author’ better. I also find it to be true, the part about paying the bills. All in all I found it to be an okay video.

  45. The Q & A portion was fun, and the video is informative. The camerawork is a little shaky. I dislike how the guy never tells you where to get the start-up capital.

  46. Which camera work was shaky?

  47. ramrajpandiyan@gmail.com says:

    this vedio is very useful.the author speech is very important to students

  48. I love it. Putting the guard rails in front of his zips and his zags. That is clever. Learning from mistakes. It makes a lot of sense. Thank you for posting the video.

  49. Let me first thank to Mr. Andrew. This interview gave some great tips for new entrepreneurs. it definitely offers ideas and suggestions to tackle situations where a businessman finds it difficult to cope with.And now my motivation is to grab this zig zag principles as soon as possibles to overcome my failures

  50. A very good Interview,an intiative for entrepreneurs.Business has Ups and Downs.Dont give up.A fantastic message by Andrew.

  51. Unable to play clip.

  52. I learn a lot from this interview. So let me first thank to Mr. Andrew. This interview gave some great tips for new entrepreneurs. it definitely offers ideas and suggestions to tackle situations where a businessman finds it difficult to cope with.And now my motivation is to grab this zig zag principles as soon as possibles to overcome my failures.

  53. The author was succeeded to give brief description about the book “The Zig Zag Principle”. This video generates the curiosity to read the book to get more info and tips for the upcoming and established business persons. This book will be like a guide for an upcoming one as a better source to build a strong foundation and for established to build one stronger floor in business. Thanks for Andrew Lock for this nice interview and Rich Christiansen, prolific successful entrepreneur and author for his efforts for this valuable book on business foundation fundamentals.

  54. the zig-zag principle is fantastic idea to handle business and he is a man who proved it.It is applicable to almost all the business and it was really useful for beginner like me to work efficiently.the book will worth it.than you for i introducing this awesome video.

  55. the zig-zag principle is fantastic idea to handle business and he is a man who proved it.It is applicable to almost all the business and it was really useful for beginner like me to work efficiently.the book will worth it.thank you for introducing this awesome video.

  56. Very useful video for me. Since, I am running my own small business, a translation company, and I have met some obstacles recently, after watching the video I understood the probable reasons for that. A classification of 4 types of entrepreneurs was very useful.
    The Zig-Zag principle seems to be a viable idea. Definitely on my “To read” list.

  57. Joann Boyce says:

    I agree with you re Twining Tea. Changing blend will not work i.e., Coca Cola.

  58. Wonderful episode and it could not have came at a better time for me. I look forward to purchasing “the zig zag principles” and am on my way to the site right now. Thanks for the informative interview and video Andrew.

  59. Daisy Daryl says:

    I’ve been hearing a lot about zigzagging lately! I’m glad to see this interview with Andrew and Rich Christiansen! Now it’s all starting to make sense! I’m officially going to be joining team zigzagger from now on!

  60. Finally someone wrote down thoughts on what we were all already thinking! I wish life was as easy as a straight line. I’m so excited to have a resource for this valuable topic! I ordered The Zig Zag Principle book from his website today!

  61. Hey Andrew, I must be a real dummy but I can’t find the Google+ button on your website. awww i’m being cheeky. But seriously i’d love to share your stuff with my google+ network.

  62. [...] have to share an interview I did with an incredibly smart and entertaining entrepreneur, Andrew Lock. When he started the [...]

  63. [...] have to share an interview I did with an incredibly smart and entertaining entrepreneur, Andrew Lock. When he started the [...]

  64. claire mcbey says:

    Anyone know anything about the Ultimate Boot Camp?
    I am trying to identify if this is just for blog type business or if it is for any type of business.
    Also the $99 deposit says it is fully refundable, but i don’t understand if that is from the initial phonecall, if u find out if it isn’t for you.
    I can’t seem to find an email address to ask anyone direct, so any info would be great.

    Thanks in advance

  65. Great interview and information THKX. Nice to see you talking with positive people in this format. Zig Zagging seems natural in life and in business.

  66. Andrew Lock says:

    Claire,

    The Ultimate Internet Boot Camp will help you to create a website that includes a blog. The aim is to set you up with a proven online business in a topic that you’re passionate about. We have more than 3000 successful grads who have done that. If you have more questions, by all means email us at support@helpmybusiness.com

    Regards

    Andrew

  67. Hi Andrew!

    I enjoyed the article, “Don’t Give Up” in the Costco Connection. I was wondering if there were any women in business that you have found to bean inspiration as well.

    Thank you,
    Linda Bock

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