#147: Special Interview with Author Entrepreneur Rich Christiansen – The Zig Zag Principle
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In this economy the small business needs all the help it can get, and thankfully there’s a new resource from Rich Christiansen, prolific successful entrepreneur and author. Rich has a new book for anyone with an idea or a dream. It’s called “The Zig Zag Principle”. If you already have a small business, you’ll find plenty of good advice on how to structure your business in a way that ensures fast and consistent profits.
The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read.
Zig Zagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”
Rich Christiansen has started 33 business. 11 were failures, but 11 grew into multimillion-dollar successes. His experience and passion for business can help you too.
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