#141: Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin MediaApril 7, 2011
Episode #141 – “Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media.”
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I start this episode by sharing a situation I encountered recently when buying a mount for my plasma TV. When browsing the local stores, there were many choices, and only one option stood out. Find out why I bought it, because it’s an interesting marketing principle you can use in your small business.
This week’s viewer question is via video, and relates to how people view your website when they first load the page. I suggest some tweaks that I hope you can take advantage of in your Internet business.
Do you like saving money? I do, which is why I share a popular resource to enable you to do just that in your local region, on all kinds of products and services.
This week’s BIG marketing lesson is from Virgin Media, a UK company that provides all kinds of utilities under one umbrella. Their marketing is a shining example of what you SHOULD do when communicating with your customers. See if you can identify with the obvious mistake that most businesses make by comparison.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.
Enjoy the show!
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