#139 – McDonalds Marketing, How to Get More Traffic to Your Website, and a BIG Marketing Lesson from Whole Foods

Episode #139 – ” McDonalds Marketing, How to Get More Traffic to Your Website, and a BIG Marketing Lesson from Whole Foods” – Small Business Marketing Tips

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Have you been to McDonalds recently?  I have, and I was surprised at the first words they asked me.  Let me know your thoughts about that.

Would you like to get more traffic to your website?  More visitors?  More buyers?  Sure you would, which is why you need Marlon Sanders new Traffic Dashboard.  It’s incredible.

Whole Foods is a popular chain of supermarkets that focus on healthy eating, and I’ll share a lesson from their business that you can adapt in yours.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

104 Responses

  1. M C AMBIGA says:

    This video tutoring about business technologies is good to take a hopeful positive step in business. Sams business strategy would make much difference to the sucking business. The book published by best entrepreneurs by the name “The Next big Thing” could definitely render great solution to business that are on the downtrend in this sucking economy.

  2. Hi Andrew,
    This particular little play on words to an unsuspecting “Window” shopper” at MacDonalds, is probably NOT the most effective play on words that they have used to keep our attention , but a “C” for effort I suppose could be warranted. THEY DECIDEDLY thought that what our ears should have heard was…”What can we …(now get this) MAC for you today .. AS you can see.. this one did not MAC the grade to us poor listeners. Next case: Can you MAC it possible for me to come to the SAM event.. ??
    Love your accent. GG

  3. very nice video.The video is telling us about all business tactics and how to get more traffic on a website.The book published by best entrepreneurs by the name “The Next big Thing” could be a great solution to business as the above person said is true.The video is great and i loved it.

  4. Hi, Andrew!
    Your audio was edited incorrectly, since your voice is coming out of only left-side of my headphones. Just an FYI. :-)

  5. The first comment is funny. The “sucking business” and “sucking economy” from a guy who can’t wait to read the book. This blog is getting “sucking worse”.

  6. Marketing especially interests me – now I could confidently declare that in the past, marketing, to me, was unnecessarily difficult and impractical. I disliked it, even for a long time I was so frightened of it that at times I thought that in the future I would not do any marketing-related jobs.

    Everything changed since I started my business as a loan officer in 2002. My boss’ strictness compelled me to pay more attention to the marketing meetings on Friday mornings and at the very same time marketing to the public started to attract me. “You have the aptitude for marketing. Don’t waste it” – my boss would tell me and those were words that nobody had ever told me. Thanks to that encouragement, I finally determined on learning marketing concepts with an open-mind. I realize that it’s a life-long process of fine-tuning AND implementing marketing strategies…and that’s why I want to attend your SAM retreat.

    Your scholarship money put to my use, will be a very good use.

    P.S. I have a suggestion and constructive criticism from a newbie social media entrepreneur, nowadays, as I’m no longer an active Loan Officer. It would be GREAT if this comment would’ve been part of my FaceBook wall. My friends would’ve clicked over to see what i was writing about regarding marketing. Andrew, you may want to think of revamping your site to be more “social media” friendly and leveraging OPF (other people’s friends). I made that acronym up. It’s mine!

  7. Awesome speech from Andrew, this is really useful for marketing people

  8. I don’t eat McDonald’s food Andrew, I consider it toxic food. It’s full of preservatives salt, and sugar. Not good. I saw a demo once where the person put a big mac in front of me (no dressings of course) and asked me to guess the age of the burger. I said 2 days, it was 2 years old.
    Glynn

  9. Jim Lewin says:

    I always love your show, but I have to say that I hated the big black border around the video. Even when I enlarged it to the full screen size; there was still a large black border.

    As far as McD’s goes I don’t eat there too much either, but I think the saying will be a great thing for them with the group of people who are not as educated. It’ll make them feel special. The rest of us will most likely ignore the stupidity of it.

    The whole foods bag and gift cards are a great idea for them. As you like to say we need to think more creatively when it comes to our marketing, so that we can stand out from the crowd.

  10. JUBIN M JACOB says:

    wow,Its really nice show man.As JIm said above i also love your show always.The use of “sucking”,lol you were so funny at that time….

  11. Jake Robinson says:

    Hey Andrew,

    This is my entry for the contest.

    The first part: “What is my business?”

    I have been a “Mystery Shopper’ for a while now. When it comes up in a discussion I always get comments like, “Wow, I’d love to learn how to eat out for free! Tell me how to do it!” I’ve had 4 oil changes (free) in the last two months, A $125 trip to the vet for my dog, free movies and eaten out at a who’s who list of popular restaurants… The reaction of people I speak with about it galvanized me to develop a product/service. The objective is to teach others not only how to become a mystery shopper but how to do it well and make it fun and profitable.

    So I am developing this venture now. It will be primarily web-based and I am excited for the first time to believe I have a viable idea for an online business.

    The second part of the entry: “Why do I deserve to go?”

    I don’t deserve to go. I really do not have a compelling reason to “deserve” this. However, I would be very grateful to attend and utilize what I can learn and apply it to my new venture. The opportunity to attend would be greatly appreciated and I would humbly work hard to implement the ideas I learn to my new venture so that you can point to a successful student and be an example to others.

    Cheers,

    Jake

  12. Sasho Lazeski says:

    I also rarely eat at McDonald’s, but I haven’t heard them say that line. I am not from the USA, I’m from Macedonia, so maybe the employee management style of McDonald’s isn’t same everywhere. In my country the employees say: May I take your order (In Macedonian of course). This is the way that I like my order being taken, because like you said, I would want them to make me some food I really want at the moment (ex.spaghetti) but I don’t have the money or time for it at that point so I sat down in McDonald’s, and when they say they don’t have it, I can just stand up an leave, because now the spaghetti is on my mind.

    Thanks for the free tips, and keep up the good work.

  13. I am so glad I stumbled upon your site. I am intrigued by marketing and seem to be very aware of many techniques but I have been a miserable failure at implementing anything.

    My business is just barely surviving after my first year and sure could use some extra help to get a jump start. I would love to attend your event in April…. but no business means no money :-(

    I guess what I am saying is…. “PICK ME! PICK ME!”

    Life is interesting!
    Randy

  14. You raised some great points on business websites. Especially the way small shops should look, very good advice. It’s hard to earn people’s trust online if you’re just a small business, but with your help my site now looks a lot nicer! Combined with the increased traffic (thanks to you as well!) I hope my site really gets going.

  15. Lavanya Manne says:

    First,
    we should really thankful to MC.Donalds Marketing, sharing the trusty ways towards business. I am the one who is always failure being in my business, because no accurate ideas, achievements that products come up rapidly in the market.

    To be frank, I love watching the videos related to business, but no appropriate goals or any information i got till yet, its all like rubbish and wasting the time and energy.

    Here is the one i caught and well structured in sharing.

    Thank You,

  16. I am not a big McDonald’s fan but I do admit that I like their french fries and coffee drinks. It is very annoying that they used that particular tactic in their marketing strategy. If they want to know what they can make for me, I certainly want to tell them what I am thinking not what they want me to tell them. I give it a thumbs down..thanks for the info!

  17. I don’t know why the black bar is appearing around the edge, it doesn’t normally do that. We’ll look into it.

    Andrew

  18. Andrew, McDonald’s knows that it produces pre-assembled, plastic food, and this appears its way of causing the consumer of its products to actually have the thought that the food is not already prepared and sitting in some warmer for the next buyer. Maybe it works on people who don’t recognize the strategy, but it is so out of consonance with its product that I would think it just draws sniggers and makes people think, “yeah, right.” My response would be to order lobster with drawn butter, and then wonder why I didn’t have the brains to go some place that actually serves lobster with drawn butter.

  19. The what-can-we-make-for-you line is new to McDonald’s, and it’s only the latest in a long line of attempts at presenting itself as a more fresh/trendy fast food alternative. Salads, paper food cartons and cappuccino are just some of the ways that the fast food giant has changed over the past 10 years to appeal more to a consumer base whose ideals and tastes are changing. As long as they have those golden arches, I’m still going to think of crappy food every time I drive by!

    -MJP

  20. mauricio rodriguez says:

    Found some of the points to be redundant, such as the calendar segment. Found the mcdonald’s bit to be the more captivating part of the whole video.

  21. Demi Walker says:

    My McDonalds only asks if I want to try a value meal. I guess “What can we make for you?” is better than “What kind of mystery meat can we slap between two buns and dress up for you today?”. Also, Home Depot has the same type of branding for giftcards. They have a paint can giftcard holder that I thought was very creative. Great site!

  22. Very Informative and Interesting Advice, and Quite Amusing As Well…. Thank You Andrew, You’ve given Me Some Real Good Advice For In the Future…

  23. Is a very good and interesting video . Have a good day and we are waiting for more videos .

  24. Andrew…at least the McDonald’s thing isn’t smash burger….I hate going in there and they say”what can we smash for you today?” I think….”Geeez! Am I here for a mammogram?” THAT’s not appetizing!

    As far as the SAM gig. I just took a low paying job that serves my passion and goes along with my website. I changed my name of my website (still waiting on UIBC help desk to tell me how-no worries) I am getting laser focused on all the changes I have to make! I would actually LOVE to go to SAM and take a “break”and have all these speakers in one place. I am not savvy about marketing and I am learning, reading and doing audio in the car everyday…my 9 year old daughter says “what happened to music Mom?” I am doing the work and loving it. So frustrating though when you are at square one. Takes time just to learn how to change my theme on my website but I have soo many people in the “Pack” that have helped me!
    I am asking for my boyfriend, Brian who I made go with me to MMI and then he signed up for another course. I need him in my “environment” so we can both benefit!
    Thanks Andrew! Andrew! Andrew!
    So sorry you had the Flu….yuck!
    P.S. Bought “Crush It” read it! Loved it!

  25. Wonderfull video Andrew .It will surely help you in achieving success in your business

  26. Thanks for the useful and effective small business marketing tips. This will really helps the people to run business well.

  27. Nice video to start with. Firstly, my wishes for this effort. His Accent and the way he says Sucks is nice. Hope everthing will become normal to bring success.

  28. Jacqueline Thompson says:

    I felt the guy was funny and entertaining with an interesting accent. There were some intriguing points that seemed to be sensible and helpful to the consumer.

  29. nice video give so much potential view about the business and gave positive energy

  30. ranjit singh says:

    While the host was not instantly likeable, (I think in part due to the initial website hosting plugs he continued to give out in the beginning) I found myself agreeing with everything he had to say. Especially about commercials and TV ads being loud to the point of detrimental to their product. I for one, will change the channel the instant commercials come on because of how loud and obnoxious they are. Then I will switch back to my program after they’ve run through all the ads.
    So overall, interesting points and ideas were given, the host just needs that “something else” to make his delivery a little more watchable.

  31. This video was an interesting online marketing lesson for me!
    I think The Next Big Thing book is interesting and I’ll buy on Amazon.

  32. Wow I’m always surprised when people take a marketing point make by Andrew and then go nuts on some tangent idea and get all bent out of shape.

    Andrew was just saying that McD’s made a change to how they greet and interact with their customers and could you do the same in your own business.

    I don’t remember hearing Andrew say, Hey every one-you should go eat at McD’s everyday.

    Take the suggestions, thoughts and ideas, see if they have merit in your business. Apply the ones that do, dump the ones that don’t. Pretty simple.

    For the SAM retreat, I think it would be a great honor to spend two days listening to the speakers and getting to know a group of like minded business professionals in Park City. Plus
    I can’t think of anything better to do on April 15 after paying my taxes. It would ALMOST make paying taxes worth it.

    Bryce

  33. Hello Andrew,
    First of all, another great show. The phrase they are using implies something different than why I am going there. I am going there for fast food. I am going there because I want them to have a system for judging how many people are going to order during the half hour that I arrive and I want them to have already anticipated my arrival and had my burger of choice already being “made” and ready to be delivered hot and freshly cooked so I can be on my way. I would go to a restaurant if I wanted to wait while they cooked my meal.

    Great tool from Marlon, he is zany, fun and a very creative genius and I think his product is fantastic and certainly over delivers for the price.

    I also enjoyed the branding lesson from Whole Foods. Very unique and conversational in my opinion which is great. “Water cooler worthy.”

    I watched the full video presentation for SAM with you and Ryan Lee. I think you have done a great job in breaking the mold of the traditional seminar; trimming the fat off of the presentations and focused on the important stuff, which is the actual content.

    I feel like I would be a great candidate for a scholarship for a few reasons that I pray you will agree with, and these are by NO means in any particular importance, because I think in their own special way, they all contribute to a no-brainer decision that I should be one of your recipients of the valuable scholarship.

    First of all, I think I am a lot of fun and your high-end VIP guests like to have a good time and I am arguably the best time to have in a group environment situation.

    Secondly, I used to be a bottom-line consultant for Billion dollar companies like Microsoft and Mattel and have helped increase revenues for major players in several different industries like Nike, United Airlines, Adidas, F/X Channel, Friends (Several TV Shows and Movies,) Gatorade, Honda, TOTO, Fleetwood, and numerous others, and could be a valuable resource for information to your other guests ranging from the smallest to the largest of companies.

    Thirdly, I run one of the largest private investment groups on the planet and being a millionaire is the MINIMUM requirement by LAW, so can offer incredible value and comfort for your guests that are asking about safe, high-yielding investments and protecting their assets.

    Fourth, the two businesses that I am really focusing my attention on have massive worldwide distribution commercially and I am seeking to expand them both in the residential market space. One has done over $20.5 BILLION in worldwide sales in the fuel additive market place selling to commercial clients in 50 gallon drums and my partners have just secured the rights for residential use worldwide. The other markets a medical device from Japan that has been around for over 35 years and is in most hospitals and 30,000 restaurants in Japan and in most households. It is now available for residential use on most major continents and I know will extend life and save lives without a doubt, so any help I can receive in getting the message out will effectively help all of mankind.

    For these reasons I think you should award me a scholarship to participate with other movers and shakers in what I believe is the answer for getting our economy back on track…the people involved in SALES, Advertising and Marketing.

    Sincerely,
    Rick Grunden

  34. Hi
    Its nice vide that tells us the tactics of the business. Interesting video..

    Vasantha.

  35. Scholarship entry for SAM

    What business are you in?
    I am in the Bowling Coaching Business, and I run an internet bowling business that I’ve finally turned profitable by following yours and Ryan’s strategies. I actually found your site through one of Ryan’s mailings and have been watching ever since.

    Why do I deserve the scholarship?
    I volunteer a lot of my time to better the sport of bowling by coaching the youth here in Salt Lake City. I’m also a volunteer on the Youth Bowling Board which makes decisions on how youth bowling is run. For many of these kids, outside of schooling bowling is all they have, and I try and push their passion to levels they couldn’t get to on their own. I feel like if I could get better at marketing I could give my knowledge of the sport to more bowlers and help them grow as better bowlers and in turn better people. Bowling has been a passion of mine for quite some time, and I will continue to do it even if it’s not a profitable venture, but with the help of SAM I hope to have my cake and eat it too.

    Also you’ll have no concerns that I’ll be at the event as I live in Salt Lake City near the University. It will only be a short drive for me and I’ve already cleared my calendar for the event.

    Thanks for the opportunity,

    Gregg

  36. Dear Andrew,

    This is my entry for the contest. I manufacture and sell a product called The Woofer. This is a coat for dogs with speakers and an amplifier built in. I turn dogs into boom boxes. I sell my products online and have a real need to master this space to launch a new product. I am the only person in the world making this product.

    I deserve to go because I an doing something truly unique. I want to meet other people in the online space that are also offering unique products and services. Also, I love’ Help My Business Sucks!’ I watch it every week right when it comes out. I would be very grateful to attend and apply what I learn.

    Thank you.

  37. Binoj Sivaraman Nair says:

    I would like to thanks Mr Andrew for good and effective marketing ideas. As you had answered all the questions wisely, the book “The Next Big Thing “ will be good. You accent is good and language is simple that everyone could understand so easily. Once again thanks for Andrew and MC Donalds Marketing .

  38. About: McDonald’s Marketing, I thought that was quite interesting. “what can we make for you today”, I personally don’t eat there that often but I will say i never read into that question that way before. When you analyze the question that way, it is quite misleading.
    My two cents: since this company is pretty much in every city and town in America and supposedly they are so streamlined why does it seem you always have a 50/50 chance if your food will be hot or not.

  39. I enjoyed meeting you in San Francisco at the Marketing Mastermind Conference a couple of weeks ago, Andrew.

    I would like to attend the SAM conference. I have two businesses, so I’ll speak to both.

    My first business: National Association of Entrepreneurs

    Small business owners learn business and marketing concepts through speakers and programs over lunch at regular Lunch & Learn Workshops as members of the National Association of Entrepreneurs.

    Why I should be selected to attend: I am in a position to promote SAM and your and Ryan’s businesses via the National Association of Entrepreneurs blog, Facebook Fan Page, LInked In and in person at our Lunch & Learn Workshops.

    My second business: Adoption Match Book

    I am launching Adoption Match Book as a Membergate membership site. It is a site where hopeful adoptive parents can learn about adoption and overcome the fear of adopting. As an adoption attorney, I meet an incredible number of people who say they never adopted because they were afraid to.

    Why I should be selected to attend: I would like more people to know that adopting a child is a beautiful thing. While the outcome is always uncertain, the reward is well worth the risks (as is true for parenting in general) and, as with all risks, the risks of adopting can be managed.

    Having the opportunity to meet SAM speakers and attendees will allow my two missions to become better known. I hope to provide service through each of my businesses (as appropriate!) to many of your attendees.

    Also, I want to be there at the very first SAM Retreat and be a SAM success story.

    And I want to come back every year as it grows and becomes THE conference to attend and say “I was there when it all started!”

  40. Hi Andrew, I’m an avid fan and I wish you produced a show at least twice per week. :) I love the unique teachings on marketing along with the cadence of the show. I especially resonate with the entrepreneur spirit you bring. Great job!

    I would love to attend this conference and learn in person some of the expert and creative advice direct from you and your hand picked associates as I feel I could learn in depth to some of your teachings. The once per week Podcast I watch is great but I’d love to dig in and learn more from you.

    I started a Printing company in May of 2010 and launched my website http://www.4colorkings.com for online orders. I was hoping that my business would build a lot faster online but it hasn’t been the case yet. I want to learn how to bring in customers. I have lot’s of experience treating them well and keeping them there, but I don’t don’t know how to initially get them to know about me without spending tons of money. I really hope I can win the scholarship and attend. I have high hopes in being chosen for some reason?

    I appreciate all you’re doing to break down the stereo types of marketing and focusing on no-nonsense methods that bring results.

    Hope all is well!

    Carlo Krouzian

  41. Hi Andrew,

    I’m an avid fan and I wish you produced a show at least twice per week. :) I love the unique teachings on marketing along with the cadence of the show. I especially resonate with the entrepreneur spirit you bring. Great job!

    I would love to attend this conference and learn in person some of the expert and creative advice direct from you and your hand picked associates as I feel I could learn in depth to some of your teachings. The once per week Podcast I watch is great but I’d love to dig in and learn more from you.

    I started a Printing company in May of 2010 and launched my website http://www.4colorkings.com for online orders. I was hoping that my business would build a lot faster online but it hasn’t been the case yet. I want to learn how to bring in customers. I have lot’s of experience treating them well and keeping them there, but I don’t don’t know how to initially get them to know about me without spending tons of money. I really hope I can win the scholarship and attend. I have high hopes in being chosen for some reason?

    I appreciate all you’re doing to break down the stereo types of marketing and focusing on no-nonsense methods that bring results.

    Hope all is well!

    Carlo Krouzian

  42. I’ve been running a fitness business in Islamabad, Pakistan for 5 years. The most dangerous country in the world. My problems were enormous. Armed security, bomb threats, extremists threatening to shut down my “unislamic” gym. Being questioned by the notorious ISI of Pakistan to check if I was a CIA agent. Yep.

    Now I’ve moved out of that nightmare scenario to Dubai and guys, I really need help. I need to hit it big in the Middle East and show these guys how U.S ideas can lead them to prosperity, pluralism and tolerance. And wealth without oil.

    Hope I get that scholarship.

    Amir Siddiqui

  43. good

  44. This particular little play on words to an unsuspecting “Window” shopper” at MacDonalds, is probably NOT the most effective play on words that they have used to keep our attention , but a “C” for effort I suppose could be warranted. THEY DECIDEDLY thought that what our ears should have heard was…”What can we …(now get this) MAC for you today .. AS you can see.. this one did not MAC the grade to us poor listeners. Next case: Can you MAC it possible for me to come to the SAM event.. ??
    Love your accent. GG

  45. THEY DECIDEDLY thought that what our ears should have heard was…”What can we …(now get this) MAC for you today .. AS you can see.. this one did not MAC the grade to us poor listeners.

  46. kseb is the monopoly of electricity in kerala.Supplies electricity at cheep rate.

  47. web cam is using for capturing the images of the person who doing chatting

  48. I would like to thanks Mr Andrew for marketing ideas which was very usefull. The book “The Next Big Thing “ will be good i think so,i would be happy if i get a chance to read it . Mr Andrew your speaking is very good that everyone could understand so easily.

  49. I think it is extremely generous of you and Ryan to offer a few scholarships to your event. I would like to be considered:
    At the first UIBC, I created Floral Creations by Design because my husband had recently had a brain tumor removed which left some impairment and he spent all his time in front of the TV. He was talented at making silk flower arrangements and I told him I would design him a website. This gave him a new lease on life, a direction, a focus. We currently have 300 floral pieces in our home ready for sale. At UIBC5, I created a site to Fight Fibromyalgia Symptoms. 6% (mostly women) are stricken with this disease and doctors are no help. It is up to us to research and experiment.
    Why I need to go:
    I have been laid off from General Dynamics for 3 years. I am 59 years old. I am in debt as our medical bills are horrendous. My husband is also in Stage IV Kidney Disease and this week I find out if my 31 year old daughter has leukemia. We have used all our savings to support ourselves and our daughter. THIS IS MY WHY! I have been trying to learn as fast as I can from you, (bought your WebTV program) from Alex (bought his WebSecrets program) am in the Freedom Acceleration School and will be attending UIBC 2.0. I follow Ryan, Jeff Herring, Social Media Examiner-Mike Stelzer, Joel Comm, Mashable, Hubspot, because I need to be able to create a source of income as fast as I can. Due to my age, fibromyalgia, caring for my husband and daughter, I need to make money from home. So it is not really correct to say I deserve it, but rather that it would be a blessing to me if I receive a scholarship. I had a very successful off-premise catering business when I lived in NY, and have a background in Accounting.
    Sincerely,
    Paulette Salvia

  50. Dylan Levitt says:

    The over all production value was very appealing and made the video much more watchable than other’s like this I have seen. The information is usefull, but some of the strategies I have heard before, so your not really hearing anything new. maybe some more energy devoted in either making the show more serious or making it more light would be a good way to chanel it. Overall I would say it’s not bad…

  51. I found your tips on how to make my website bring in more sales and be easier for users, very helpful. I am planning a website that will sell CDs and DVDs and I really liked the tips you gave and the easy ways to help make a site more intuitive and user friendly. Also I think what Mcdonalds is doing is a good way of turning them from a “fast food joint” into a restaurant with-a-drive thru.

  52. Creat video Andrew. I have given up fast food all together because I think it’s all toxic. I like how you gave so much potential view about the business and there is a positive energy about you! Once again, great video!

  53. Donna Sauerbrei says:

    I love the idea of using the wording in your greeting to a customer to feel more assured of quality refreshments. Even though I very rarely go to McDonald’s, I liked the idea of “what can we make for you today?” being the greeting I encounter when visiting.

  54. “What can we make for you today?” That was really a good line to hear. But i have never heard such from any place and that was a good technique.
    The video is telling us about all business tactics and how to get more traffic on a website.
    Marketing especially interests me – now I could confidently declare that in the past, marketing, to me, was unnecessarily difficult and impractical. I disliked it, even for a long time I was so frightened of it that at times I thought that in the future I would not do any marketing-related jobs
    This one is an Awesome speech from Andrew, this is really useful for marketing people.

  55. First of all, its a great show.The video is telling us about all business tactics and how to get more traffic on a website.This is really useful for marketing people.

  56. Robert J. Sivick says:

    What I noticed immediately was the high production quality of the video. The advice and tips were helpful for anyone conducting ecommerce. I thought the comments about McDonalds were a little excessive. I doubt anyone who isn’t from the deepest reaches of the Amazon rainforest doesn’t know McDonalds sells cheap, basic fast food. I think the comment, “What can we make for you today?” is a good way for McDonalds to impart the impression (even if it’s false) they actually care about their customers. Finally, there is another London. London, Ontario, Canada.

  57. The information of this video is very useful. It is an informative video about marketing techniques.
    More over the book(The Next big Thing) is very useful for those peoples who run their business. One can generate huge traffic online through this book and learn various marketing techniques.

  58. hi Andrew,

    This video is very helpful to grow the best business as well as it will be definitely to increase the website traffic. The book “The Next big Thing ” could be a great solution for a successful business. I like this video very much and very good and useful information.

  59. This is really an amazing video about increasing your website traffic. If you simply follow it, you are sure to get lot of traffic and ultimately more money. Even the book, ‘The Next big Thing’ helps to learn different and innovative skills about marketing. Andrew, you are really optimistic and thanks for sharing this informative and useful video.

  60. good video full of info i can use thanks

  61. Sangeetha Priya K says:

    Hi, Its a good start for all beginners in the website launch. thank you so much.

  62. Juan David A says:

    I love how you take a real life website example, and give pointers about the design issues. And the branding of Whole Foods, and all the cards, blown at least the marketing part of my mind… Thank you!!

  63. I loved theses tips and the McDonald’s example was hilarious. I’m a new-b in blogging and the traffic gadget really interests me because that is one of my main issues. I love writing and would like to make a living out of it from the comfort of my home. The down side for me is that it takes time to build my own community and bring traffic to my blogs. I find this episode extremely helpful!

  64. Hi, it good for the marketing people to take his suggestions for mac….to increase their traffis and to deal wit their customers and increase their business strategy. its good to get scholarship from sam very useful to new starters iof their own business with new strategy tips.

  65. ahsanul hilmi says:

    This video is telling about business technologies in marketing department, It was an awesome speech form Andrew, and he guides some interesting ideas to implement in marketing as well

  66. this was very informative. i learned a lot about building a website. What to do to catch my view’s attention, and how to draw my viewer’s into what i want them to see.
    I also learned a lot about maintaining a schedule. Using a calendar will benefit me more than i think, it can help me check up on datelines and so on.

  67. Interesting how you pick up on things that businesses don’t see themselves. What they may think is a great idea as seen by others it sounds horrible. A third person view is always helpful. Good luck on your website and your book!

  68. A strategy I have been using is to get my current customers to become affiliates.
    Then I offer them 100% commissions. This works for me because I have a membership site but the structure could
    work well if you are trying to build a big list. I wrote a article on my results. You can read it here.

    http://extratrafficdashboard.wordpress.com/2011/02/28/how-i-personally-doubled-my-subscribers-in-30-days/

  69. Your video was definitely informative. While I am not starting a business I do have a website that needs serious help in the visit department. I earn extra money via survey, PTC sites and others and have a website that needs traffic to succeed. Every person I can get to my site helps me gain referrals. Thanks for the information !!! I’ll be putting what I learned to good use.

    Ps Sexy glasses !!!

  70. Abhinav Rai says:

    Very informative and great presentation. The tips for making better websites were really eye opening so were thoughts about branding & business.
    You’re doing a great job mate. Please continue the good work

  71. This vedio was very helpful for me because I got somany ideas to start and lead a business in success. the tutor told me somany things that I have to take care before me starting the business.

  72. this video is very useful to me because the video guide that how to improve the marketing business

  73. forhad miajee says:

    This video is very informative and helpful, The techniques explain on this video can play an vital role for me and those people like me who wants to do something on online and increase their business. I surely collect your book “the next big thing’. I would love to attend the conference and also thanks to you for such an educational video.

  74. Mr. MC.Donalds has shared a valuable suggestion regarding marketing. This suggestion will be very useful for people doing small business. This site is really useful.

  75. Mr. MC.Donalds has shared a valuable suggestion regarding marketing. This suggestion will be very useful for people doing small business. This site is really useful.

  76. Do you want more traffic for your website? in some cases this is the key to get new customers, or to make your business more profitable. You need to see this video to get new ideas on that subject!

  77. Seems to be a good video for my studies as it teach some useful tips about the business

  78. Michael J Pannell says:

    This video is well presented, content rich and offers valuable marketting methodology and advice. The presenters have a dynamic, positive and upbeat style of presentation, have a thorough understanding of their subject matter and present this in a manner that inspires confidence in their audience.

    One area that could do with improvement would be for the first presenter to have a professional voice coaching session, to enhanced his tonal range as he comes across high pitched at times which can grate after sustained listening.

    Overall this video and the series of videos which it compliments, offers a valuable source of content rich information that any budding entrepreneur should seek out with enthusiam – it will help grow your own business if you apply the reasoning offered here.

  79. wow great. i need to show this video to my friends too. thera are many good tips for them. iam sure they will also like this. its excellent

  80. Marcin Stankiewicz says:

    Thanks for that I will be create my company and I try to use it.

  81. Daniel Bourdon says:

    Great video, I’m going to make sure I tell my friends about this website!

  82. Very interesting video, I will use a part of this video on my presentation about bussines and marketing, great!

  83. The “script” for McDonald’s employees is determined by the corporate offices, sometimes they make sense, and sometimes not so much. Back when I worked there in high school, we were required to ask “Do you want coke with that?” to every single customer, no matter what they ordered, even if you were pretty sure they in fact, did not want a coke, we had to ask. It was, of course, entirely a marketing ploy. Many people won’t turn down a coke, or larger fries, if you ask them. At the same time it clearly annoyed some customers, which I can understand, generally I myself know if I want a drink I will ask for one. I imagine “What can I make for you?” is likewise for marketing purposes, although whether it is a good one or a bad one I can’t say.

  84. Andrew,

    I am ecstatic and grateful that you are providing scholarship opportunities to SAM.

    I am an entrepreneur currently running multiple businesses in Wisconsin. From the early days of my grandparents dairy farm through the early years of the launch of the electrical business my parent’s began in 1982…..all the way up til the current transition of that same business to the second generation of brothers and sisters, I have been immersed in family business all my life. I understand the joy and fulfillment hard work and dedication can provide families, as well as the emotional and personal struggle and strife often created by that same hard work and dedication.

    I currently operate a rental real estate management company with my wife, father in law, and some assistants as well as the electrical contracting firm with my parents, brother and sister.

    In addition I launched a consulting company last year and after attending Ultimate Internet Boot Camp with you back in December, began offering social media and website development services as part of that company.

    Launching the last consulting company and navigating the transition within our family business has been the most frustrating times in my life – the past year has been riddled with financial challenges, personal frustration, and has honestly been some of the most mentally and emotionally taxing times I have ever experienced. At the same time I have grown exponentially both mentally and spiritually and am finally poised to not only appreciate the challenges and opportunities life provides daily, but I finally understand how important it is for me to help others through similar situations.

    I have been involved with multiple personal growth and coaching companies the past few years and am really at the end of my rope financially…..no more pitches and run around with the same information packaged under a different promise. I want condensed powerful content delivered efficiently…

    A scholarship to SAM would provide me an opportunity for a NO B.S., no hard selling, seminar that I know would provide me with the additional insight to gain more momentum in my new business venture.

    I am grateful for the opportunity you are presenting here and if selected as the recipient will commit to utilizing the gift you and Ryan have given to propel me into the next prosperous and joyful time in my life when I am able to share my learnings, insights, and gifts with others and help guide them through troubling times in their business and personal life.

    Yours truly,

    Kevin

  85. Hy.
    I found this video verry helpfull for all the people who want to do something in life by their own.
    I really apreciate all what are you doing and i’ll make sure to show your work wherever i can.

  86. Very interesting video with some points to really think about in my business. I just realized I haven’t been to McDonalds in a very long time. I’m not even sure I’d notice them asking me that though. I tend to blank out that kind of stuff & just focus on what I want to get & get of their, lol.

  87. Joe Wright says:

    I have never been greeted by “what can we make for you” at Mc Donalds. I think it is a little over the top. By the way awsome video it is very informative.

  88. Joe Wright says:

    Also very interesting and useful points about marketing. It really makes me think about the best way to sell things and how people view certain marketing techniques. For example I don’t want to go over the top like Mc Dondalds. It is almost like lying to your customers, because like you said they are not going to make you gourmet food.

  89. Shavayiea says:

    I dont like McDonalds. But i can admit they are a MAJOR global market so this video will help them

  90. uzhavanjon says:

    I request all entrepreneurs to watch this video as it is very useful.Great tips for beginners in website business.Good effort taken by the host of this show and thank u for providing with lot of valuable information.

  91. Hi Andrew,I really find your work to be very usefully especially for young entrepreneurs
    and I’ve loved the good the example that you given about Good Branding and Good Marketing combined.

  92. Cant wait to read your book. However the video quality could be better. The audio gets out of sync at times. Love the productivity tips.
    Anoop

  93. This video is pretty funny, and interesting too! I like this guy’s voice and personality. I think his personality was more appealing than the business advice. So much so that it might not be taken seriously as a business advice video.

  94. SARDAR ALAM KHATTAK says:

    Hi Andrew,
    Very interesting vido.I will use it for my presentation.

  95. its a great video as it helps those who are in smll marketing business like me.

  96. very funny and catchy topic ‘ Helps My business sucks’ great video, very helpful for the new comers who starting business. Very interesting speech from andrew., I really loved the way Mr.andrew presented the tips.

  97. very much intresting and a good lesson to my business field mr sam breifly describes to my enquiries

  98. Very good video Andrew .It will surely help you in achieving success in your business

  99. Funny and informative video, for Macdo, i don’t think that’s going to have an effect on their marketing… anyway, thanks for sharing these advices with us.

  100. Everything changed since I started my business as a loan officer in 2002. My boss’ strictness compelled me to pay more attention to the marketing meetings on Friday mornings and at the very same time marketing to the public started to attract me.

    Very interesting vido.I will use it for my presentation. Its really helpful.Overall this video and the series of videos which it compliments, offers a valuable source of content rich information that any budding entrepreneur should seek out with enthusiam – it will help grow your own business if you apply the reasoning offered here.

  101. this sucks

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