#119 – “Starbucks Marketing, Selling to a Wide Audience, Online Charting Tool, and a BIG Marketing Lesson from Harrah’s Hotel”.
August 11, 2010
New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #119 – “The One With the Starbucks Hot Chocolate ” – Small Business Marketing Tips
Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:
I think making your business card another material is a great idea. I feel more guilty throwing them away if they are well thought out and innovative. But at least they stand out in my mind.
Rich and famous seems to be the forever pursue of humans. It does not sound like a dream but the possession of some marketing and computer experiences is definitely helpful. This website clearly states the methods needed for Internet Marketing. Small business owners and individuals now have a better way to a better and easier life. From the concept to skills, the website offers it all.
Old spice ad? Wow that was really funny and remember-able. I specifically liked the Ask andrew part…as a marketing person by education I was taught that card was one of the major tool…infact how you hand over the card is very impo…nice show…
I’m glad to see that the problems have been sorted and we can finally see 119, but what’s happening with GOTBIZ.TV? It appears to be up for auction so I’m guessing there may be other bigger issues?
I really enjoy your show and how you’ve positioned yourself to help others, so would be happy to help you out if you need it. After all symbiosis IS a 2 way thing!
Marketing is a vast ares.In that we face ups& downs as a customer.by thie video,we get to know that paying personal attention to custamor is crucial to marketting person.moreover ,helping others in the position of marketer should be appreciated..
Glad to see the video back up and running, I come in early every Wednesday for my weekly marketing lesson! Last week I was… lost!
Interesting tip about Harrahs, just this week we went to my daughter’s orthodontist. We hadn’t been there in two years. While we were sitting there he started up a conversation and remembered about her talents, her interests, her brothers name and age, it was as if we were old friends! Of course, I am sure he wrote it all down in his file but it was that additional touch that made us feel part of his family, and my daughter will be his loyal customer forever!
Seems like Starbucks is doing something similar except on a broader scale, recognizing a mom and her needs and giving them some familial treatment. It always works when you go just a little bit above and beyond to make your customer feel special for that moment.
Thanks for the tips, I’m going to start my “special notes” database now!
I thought there were a lot of interesting things in the video, but it jumped around a lot from one topic to the next which made it a bit confusing. It either should have been a longer video or just concentrate on 2 or 3 topics in a smaller video.
Thanks for this great video. I was waiting for something like this for a long time but got it now.
Seriously the video is the best to solve my problem as it has done now. Seems like Starbucks is doing something similar except on a broader scale, recognizing a mom and her needs and giving them some familial treatment
I think it is a really funny ad and a good matter for business kind. marketing is a vast area and has many advantages and drawbacks to deal with…. nice show
It is really a nice show. Show includes many marketing lessons and they were very useful to general public. Blue host ad is interesting because of its unlimited space transfer and unlimited file transfer and its low price easily attracts me. I really enjoyed your show. Keep rocking….
I was very glad to see your show back this morning! I think the Starbuck’s story is a perfect example of how well great customer service works, especially in today’s economy.
It was useful to learn about the allocation of specific groups of consumers. I liked that the show consists of practical advice and situations. Nice show
Wow, I love the chartle.net site, it is a great resource thanks.
The Harrah’s customer attention to detail is something every business needs to give attention to. If we did we would have more business then we know what to do with.
Matt
Chapelwood.net
Thanks for the Chartle.net tip, Andrew. My granddaughter is entering high school this week and I’m going to mention it to her for those brain numbing homework assignments that require chart making!
Also…It’s great that Starbucks can alter the temperature of their hot cocoa so as not to scald the tender mouth of a child, but why don’t they make this service known to we adults that also have tender mouths and would enjoy not scalding our tongues on hot cocoa?? Just food for thought.
Another in a long line of great shows, Andrew!
Jimm
Hey Andrew,
I really enjoyed your video. Thank you for sharing so much incredible information! You read my mind: I was looking for a solution to create charts. And here it is!
It was great to meet you at UIBC.
Wow I have a great surprise with your show, great tips, easy to understand, you simple make sense, congrats! Kudos to Andrew to be nice and kind and mantain his voice in a calm tone, not patronizing and not sounding like a car salesman! it´s difficult to be a great host and I think he is.
Speaking of personal service, one area you don’t expect to see that in these days is banks. At a time when I was travelling a lot, I went into a branch of my bank that was in the area. It was not my hometown branch. I didn’t open my account there, but I had been in a couple of times before. When I walked in the door, the bank manager greeted me from behind the tellers with ‘hello mister ***, how are you today?” I was floored. I still have no idea how she remembered my name among the thousands of customers they had and her other duties, but it made me feel good. At that time I didn’t even have that much money in the bank, so that wasn’t it.
This video explains that even small things like the starbucks incident matters when it comes to business.You need to be able to communicate well with customers and understand thier needs.
I Like the concept of Unconventional Marketing. I am thinking that it will definitely works to boot the business. However I would like to know wait for few more time to adopt this concept for my business.
Regarding Harrah’s marketing tactics: I believe a lot of companies could learn something from their strategy which you describe here. I’ve noticed a lot of companies try to target their customers’ wishes, however, not all of them succeed. Also, regarding Starbuck’s serving children non-burning drinks, they should totally advertise that!
this video is very nice…..i m waiting for it. it really help to do marketing on internet.thanks for this add it really help us to make a communication between customers. its’ great site for marketing.
Nice show, very helpful, I laughed at the email with with the 8 characters .The idea with the personalized rewards and tracking costumers likes at that Vegas hotel is somewhat the basis of working with people services.Oh and nice flashback fact about the data storage price back in the 80′.
This program is very useful for business people.A business man can clear his doubt and confusions
from this type of classes. I am very interest in this TV show.
Your business card selling technique is great. The website which states the idea of internet market is innovative.I like remember all idea of improving the internet business.
i think business card is very essential as it is the first tool that is used to impress the clients. If the cards you are using is of sub standard it creates negative impression about you in client’ mind. So you are in wrong path from staring itself if your business card is not right.
” – Small Business Marketing Tips
August 11th, 2010 at 11:22 pm
I think making your business card another material is a great idea. I feel more guilty throwing them away if they are well thought out and innovative. But at least they stand out in my mind.
August 11th, 2010 at 11:45 pm
I would like to live in that MGM Hotel… and I agree that business cards are not primary marketing tool…
August 12th, 2010 at 1:39 am
my blog is about smile ever and take care of their health by reading books, home appliances etc.,
August 12th, 2010 at 4:49 am
i think old spice ad was realy funny…
your episodes are good for bussiness thing.. great show..
August 12th, 2010 at 7:19 am
Episode #119 is a duplicate (in the video, at least) of #118-hope the g;itch is temporary …
August 12th, 2010 at 8:41 am
Rich and famous seems to be the forever pursue of humans. It does not sound like a dream but the possession of some marketing and computer experiences is definitely helpful. This website clearly states the methods needed for Internet Marketing. Small business owners and individuals now have a better way to a better and easier life. From the concept to skills, the website offers it all.
August 17th, 2010 at 11:33 pm
Old spice ad? Wow that was really funny and remember-able. I specifically liked the Ask andrew part…as a marketing person by education I was taught that card was one of the major tool…infact how you hand over the card is very impo…nice show…
August 18th, 2010 at 1:30 am
Hi Andrew,
I’m glad to see that the problems have been sorted and we can finally see 119, but what’s happening with GOTBIZ.TV? It appears to be up for auction so I’m guessing there may be other bigger issues?
I really enjoy your show and how you’ve positioned yourself to help others, so would be happy to help you out if you need it. After all symbiosis IS a 2 way thing!
Cheers
Alan
August 18th, 2010 at 2:06 am
Marketing is a vast ares.In that we face ups& downs as a customer.by thie video,we get to know that paying personal attention to custamor is crucial to marketting person.moreover ,helping others in the position of marketer should be appreciated..
August 18th, 2010 at 4:10 am
Glad to see the video back up and running, I come in early every Wednesday for my weekly marketing lesson! Last week I was… lost!
Interesting tip about Harrahs, just this week we went to my daughter’s orthodontist. We hadn’t been there in two years. While we were sitting there he started up a conversation and remembered about her talents, her interests, her brothers name and age, it was as if we were old friends! Of course, I am sure he wrote it all down in his file but it was that additional touch that made us feel part of his family, and my daughter will be his loyal customer forever!
Seems like Starbucks is doing something similar except on a broader scale, recognizing a mom and her needs and giving them some familial treatment. It always works when you go just a little bit above and beyond to make your customer feel special for that moment.
Thanks for the tips, I’m going to start my “special notes” database now!
August 18th, 2010 at 6:04 am
I thought there were a lot of interesting things in the video, but it jumped around a lot from one topic to the next which made it a bit confusing. It either should have been a longer video or just concentrate on 2 or 3 topics in a smaller video.
August 18th, 2010 at 7:40 am
Play Video Comment
August 18th, 2010 at 7:52 am
Wow,
Thanks for this great video. I was waiting for something like this for a long time but got it now.
Seriously the video is the best to solve my problem as it has done now. Seems like Starbucks is doing something similar except on a broader scale, recognizing a mom and her needs and giving them some familial treatment
thanks
regards
August 18th, 2010 at 8:00 am
I think it is a really funny ad and a good matter for business kind. marketing is a vast area and has many advantages and drawbacks to deal with…. nice show
August 18th, 2010 at 8:09 am
It is really a nice show. Show includes many marketing lessons and they were very useful to general public. Blue host ad is interesting because of its unlimited space transfer and unlimited file transfer and its low price easily attracts me. I really enjoyed your show. Keep rocking….
August 18th, 2010 at 8:23 am
I was very glad to see your show back this morning! I think the Starbuck’s story is a perfect example of how well great customer service works, especially in today’s economy.
August 18th, 2010 at 8:41 am
Dear Andrew:
Thanks for the Cartle.net tip.
Great site
August 18th, 2010 at 10:41 am
It was useful to learn about the allocation of specific groups of consumers. I liked that the show consists of practical advice and situations. Nice show
August 18th, 2010 at 5:25 pm
Wow, I love the chartle.net site, it is a great resource thanks.
The Harrah’s customer attention to detail is something every business needs to give attention to. If we did we would have more business then we know what to do with.
Matt
Chapelwood.net
August 19th, 2010 at 11:45 am
Thanks for the Chartle.net tip, Andrew. My granddaughter is entering high school this week and I’m going to mention it to her for those brain numbing homework assignments that require chart making!
Also…It’s great that Starbucks can alter the temperature of their hot cocoa so as not to scald the tender mouth of a child, but why don’t they make this service known to we adults that also have tender mouths and would enjoy not scalding our tongues on hot cocoa?? Just food for thought.
Another in a long line of great shows, Andrew!
Jimm
August 20th, 2010 at 9:51 am
Hey Andrew,
I really enjoyed your video. Thank you for sharing so much incredible information! You read my mind: I was looking for a solution to create charts. And here it is!
It was great to meet you at UIBC.
August 20th, 2010 at 11:47 am
Wow I have a great surprise with your show, great tips, easy to understand, you simple make sense, congrats! Kudos to Andrew to be nice and kind and mantain his voice in a calm tone, not patronizing and not sounding like a car salesman! it´s difficult to be a great host and I think he is.
August 21st, 2010 at 6:11 am
Dear Andrew,
Thanks for the information and the great sites! I will keep these in mind.
Best regards,
George
August 21st, 2010 at 12:22 pm
Speaking of personal service, one area you don’t expect to see that in these days is banks. At a time when I was travelling a lot, I went into a branch of my bank that was in the area. It was not my hometown branch. I didn’t open my account there, but I had been in a couple of times before. When I walked in the door, the bank manager greeted me from behind the tellers with ‘hello mister ***, how are you today?” I was floored. I still have no idea how she remembered my name among the thousands of customers they had and her other duties, but it made me feel good. At that time I didn’t even have that much money in the bank, so that wasn’t it.
August 21st, 2010 at 8:58 pm
This video explains that even small things like the starbucks incident matters when it comes to business.You need to be able to communicate well with customers and understand thier needs.
August 21st, 2010 at 11:18 pm
I Like the concept of Unconventional Marketing. I am thinking that it will definitely works to boot the business. However I would like to know wait for few more time to adopt this concept for my business.
August 21st, 2010 at 11:34 pm
Regarding Harrah’s marketing tactics: I believe a lot of companies could learn something from their strategy which you describe here. I’ve noticed a lot of companies try to target their customers’ wishes, however, not all of them succeed. Also, regarding Starbuck’s serving children non-burning drinks, they should totally advertise that!
August 22nd, 2010 at 1:15 am
Thanks for the Chartle.net tip
August 22nd, 2010 at 9:48 am
What a lot of information! I will have to keep it all in mind!
August 22nd, 2010 at 11:18 am
wow
this video is very nice…..i m waiting for it. it really help to do marketing on internet.thanks for this add it really help us to make a communication between customers. its’ great site for marketing.
August 22nd, 2010 at 6:09 pm
Nice show, very helpful, I laughed at the email with with the 8 characters
.The idea with the personalized rewards and tracking costumers likes at that Vegas hotel is somewhat the basis of working with people services.Oh and nice flashback fact about the data storage price back in the 80′.
August 22nd, 2010 at 7:38 pm
Very good, helpful to my life in marketing on internet. Now i really have the confident to to start. thanks..
August 23rd, 2010 at 12:45 am
This program is very useful for business people.A business man can clear his doubt and confusions
from this type of classes. I am very interest in this TV show.
August 23rd, 2010 at 1:26 am
Great video and nice presenting style with lot of information about marketing, Thumbs up for Andrew Lock
August 23rd, 2010 at 6:53 am
The video,actually kept jumping from one topic to another.It could have been more specific and descriptive.But it was useful.
August 23rd, 2010 at 7:14 am
Andrew,
Appreciate the information and the great sites! I will keep these in mind.
August 23rd, 2010 at 12:41 pm
This is the first video I see in here. I love the marketing information. It is all information you can use, and learn from. Thanks for the great show.
August 23rd, 2010 at 10:02 pm
Your business card selling technique is great. The website which states the idea of internet market is innovative.I like remember all idea of improving the internet business.
August 23rd, 2010 at 11:49 pm
i think business card is very essential as it is the first tool that is used to impress the clients. If the cards you are using is of sub standard it creates negative impression about you in client’ mind. So you are in wrong path from staring itself if your business card is not right.
August 24th, 2010 at 4:08 am
This is a great video. If I ever was looking to get into the business aspect in life I would definitely come to this place first!
August 24th, 2010 at 8:54 am
Great video i have found myself information that i don’t it even exist, too bad there aren’t any service like Starbuck in my country!!
September 18th, 2010 at 4:50 am
thanks for the helpful information Andrew, I will keep this in mind